Zenith Life Redefines Insurance Industry In Nigeria

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Zenith Life Insurance has redefined the Nigerian insurance sector with its landmark partnership with Prudential Plc, one of the oldest and most capitalized life insurance companies in the world. The partnership, which will see Zenith Life trade under Zenith-Prudential Life, also involves an exclusive bancassurance agreement with Zenith Bank Plc in Nigeria and Ghana.

The partnership and bancassurance agreement will allow Prudential access to Nigeria’s huge 180 million-market, which is the largest in Africa.

Zenith Life, incorporated in 2001, has grown its gross written premium by 22% per annum over the last 5 years, making it one of the fastest growing life insurance companies in Nigeria, with gross written premium of N3.3 billion at the end of 2016.

Prudential Plc was founded in London in 1848 and, together with its affiliated companies, constitute one of the world’s leading financial services groups, serving around 24 million insurance customers, with £599 billion of assets under management (as at 31 December 2016). The company, which has operations in the UK, the US, Africa and 14 markets in Asia, is incorporated in England and Wales and is listed on the stock exchanges in London, Hong Kong, Singapore and New York.

Jim Ovia, Founder of Zenith Bank and Zenith Life, said: “This landmark transaction is set to redefine the life insurance industry in Nigeria.  Given the combination of Zenith Life’s local presence with one of the world’s oldest and most successful life insurers, we expect Zenith-Prudential Life to act as a significant catalyst within the sector. We anticipate creating thousands of employment opportunities in Nigeria by embarking on this transformational deal”

Matt Lilley, Chief Executive of Prudential Africa, said: “Today’s announcement is an important milestone for Prudential and our growing portfolio of high quality life insurance businesses in Africa. We are excited by the opportunity of partnering with Zenith Bank, one of the largest and most dynamic banks in Africa, and working with our new colleagues to build Zenith-Prudential into a leader in Nigeria’s growing life insurance industry.”

In his contribution, the Group Managing Director/CEO of Zenith Bank, Peter Amangbo, said: “Zenith Bank has always sought to partner with best-in-class global players.  By developing a bancassurance offering in conjunction with Zenith-Prudential Life, we will be positioned to offer our clients a greater bouquet of products, enhancing our ability to meet their financial needs.”

Zenith Bank Plc, which is Nigeria’s biggest bank by tier-1 capital, provides corporate, business and personal banking products through its network of over 350 branches, serving millions of customers.