…Unveils Brand Ambassadors
Smile Communications Nigeria Limited has further pushed the notch of differentiation by giving practical expression to its status as an innovative full telecommunications services provider.
The company which has always had a valid number range and can do voice just like any other Mobile Network Operator has been misconceived by some as an Internet Service Provider (ISP). However, Smile is the first Telecommunications service provider in West Africa to deploy the 4G LTE that enables it to provide the most advanced telecommunications technologies and standards available anywhere in the world using the 4G LTE network technology.
Godfrey Efeurhobo, the company’s Managing Director, Smile Nigeria noted that in recent past it has unveiled a number of innovative Voice and Data services and is reinforcing its 0702 number range with the recent introduction of the lowest call tariff that allows its customers to make calls at 8kobo per second to any network from within and outside the country at the same rate, using SmileVoice App on any Smart Phone, and its 4G LTE SIM on Voice over LTE compatible handset.
He said, smile ‘offers the best value proposition and experience to customers in Nigeria. He stated that there are multiple benefits of using a Smile 4G LTE sim in the latest phones. “The Nigerian consumers”, “can put their Smile 4G LTE Sim in the LTE handset, use their handset to make calls locally and to anywhere in the world, for Internet, video/music streaming/downloads and SMSs, all using one Smile bundle plan, which is a first in this market.
Beyond innovative practices driven by technology, Smile has also taken another bold step by way of a series of brand building initiatives, the latest of which is the adoption of Brand Ambassadors. The first to be signed on as a brand ambassador for Smile is the versatile Radio/TV personality Mr. Steve Onu popularly known as Yaw. The choice of Yaw as brand ambassador for Smile Nigeria is coherent with Smile’s values for innovation, creativity, versatility and values of reliability, respect and service.