Tech Mahindra on Wednesday announced the launch of “Data Revenue Booster (DRB)”. DRB allows Communication Service Providers (CSP) to open up additional revenue opportunities while delivering innovative services to users.
Tech Mahindra are specialist in digital transformation, consulting and business re-engineering and, Mahindra Comviva, the global leader in providing mobility solutions.
The DRB Solution bridges the gap between operator networks and content services by exposing the OSS and BSS capabilities of operators to content providers and vice versa. This streamlines collaboration between digital content providers and operators, making it possible to offer unique application-specific features to end users for better experiences. Built on Google Mobile Data Plan APIs, DRB will seamlessly support future Google Use Cases and other digital content providers.
Shailesh Patwardhan – Technical Fellow, Tech Mahindra, said: “Digital Transformation across the industry is opening up new possibilities of collaboration between CSPs and digital content providers. To realize the next step in the collaboration, Tech Mahindra is excited to bring the Mobile Data Revenue Experience platform to CSPs. Tech Mahindra’s deep domain expertise simplifies and accelerates the integration of the solution, paving the way for a quicker realization of the collaboration benefits”.
Based on Mahindra Comviva’s mBAS suite, the DRB Solution enables apps such as YouTube to trigger customized real-time data offers, leading to a seamless YouTube watching experience.
“In a fast evolving telecom landscape, operators and digital content providers must learn to coexist in a mutually symbiotic relationship by matching their business and operational synergies. We are enabling this synergy between CSP and digital content providers while providing customers with the freedom to upgrade their service at their choice and discretion and maintain the highest quality of viewing experience“, said Atul Madan, SVP – Digital Services at Mahindra Comviva.
Tech Mahindra-Mahindra Comviva is collaborating with Google as one of the first partners to get on-boarded on its mobile data API platform. This integration enables Google to bring innovative features and services to products such as YouTube and reach large numbers of users by leveraging the scale that DRB provides.
Jessica Xu – Product Manager, YouTube, said, “The new Data Revenue Booster platform developed by Tech Mahindra and Mahindra Comviva forges a collaborative environment between operators and digital content providers to help reduce complexity and improve customer experience. We believe initiatives like these will accelerate innovation between operators and digital content providers, and we look forward to working with operators on delivering new features and services to users.”