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Two-time African champions Enyimba have topped a list of football club brands in Nigeria, according to a research conducted by leading sportsbrands site:
sportsbrandsngr.blogspot ‘The People’s Elephant’ raked in 72 points to beat 10 other Nigeria Premier League clubs.
The site's Editor, Ojeikere Aikhoje, revealed that the research is the first analysis of Nigeria’s football club brands since the introduction of professional football in
1990.
“The research was conducted using the following: Corporate social responsibility, kit sponsorship deal, functional and interactive website, match attendance/size of
the supporter base, shirt sponsorship deal, brand popularity/history, brand value/international recognition, international partnership, club house and titles won,”
Aikhoje said.
He added that other NPL clubs who made the elite list include Heartland, Enugu Rangers, Dolphin, 3SC, Sharks, Kano Pillars, Kwara United, Ocean Boys, Lobi Stars and Niger Tornadoes.
Enyimba remain Nigeria's most successful club, having won Africa’s premier club competition, the CAF Champions League twice, two Africa Super Cup titles, two domestic cups and six Nigeria Premier League titles.
FIFA’s website, www.fifa.com has profiled 122 famous clubs across the world in its special presentation: ‘Classic Clubs’ from 2007 through 2011 and Enyimba
remain the only Nigerian club recognised so far.
Nigeria's Top Five Football Club Brands:
1. Enyimba International (Aba) 72 points
2. 3SC (Ibadan) 57 points
3. Kano Pillars (Kano) 49 points
4. Heartland (Owerri) 44 points
5. Dolphins (Port-Harcourt) 42 points
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