In its efforts at implementing programmes in line with the transformation agenda of President Goodluck Jonathan, the Directors-General of the Nigerian Tourism Development Corporation and the Nigerian Television Authority have decided to explore new ways of collaboration.
The idea of an NTA/NTDC collaboration was mooted by the NTDC DG, Otunba Olusegun Runsewe alongside members of his management team when he visited his counterpart, Mallam Usman Magawata at the NTA Headquarters in Abuja recently.
Introducing his mission to the NTA, Runsewe said his coming was to solicit a rare partnership between both corporations and commended the NTA for its brilliant collaboration with Startimes cable service saying the channels offered by Startimes are quite impressive.
Runsewe revealed that he intends to procure thousands of the Startimes decoder from the NTA which will be given to every Nigerian-based hospitality outfit like Hotels, Eateries, Parks, Travel Agencies, with six months subscription package, all for free. He appealed to Mallam Magawata to subsidise the decoders for other outfits interested in buying in order to achieve appreciable mileage with the efforts.
According to the NTDC chief, the aim was to add value by persuading visitors to Nigeria to embrace and appreciate local content especially in the area of entertainment, stressing that the collaboration will also be mutually beneficial to both parties while complementing the transformation agenda of the President in the areas of employment generation and job creation.