The management of Dangote Noodles has over announced an expansion of its distribution network to make the product more accessible to consumers.
The strategy is part of the company’s plan of staying above competition in the indystry, the company said in a astatement.
Chief Executive Officer of the organisation, Mr. Jagatheesan Avoodaiappan, said the product has constantly undergone process monitoring and quality control to make it the best noodle in the country.
He described the product as the best in the industry as at now because it is richer with real chicken extract and has more nutritional value than its competitors.
The managing director assured that with the new arrangement in place, the products would be more accessible to the customers, through its new distribution policy.
“It is the only noodles right now that are heavily fortified(enriched) with vitamins, there are vitamins A, B 1 to 6, D, E and iron as well. Our noodles is chicken extract, it is made out of chicken itself, other noodles are made with chicken addictive(additive) and flavour, but Dangote noodle is the only premium noodle that is made out of chicken... the dangote noodles plant operates to the highest levels of hygiene and efficiency with strict adherence to excellent manufacturing(Good Manufacturing Practices) and laboratory practices(Good laboratory Practices) to ensure consistency of product quality.”
He said more distributors were coming on board to ensure that the products become more accessible to the people, at the most friendly price in the industry.
According to him, the flavour of chicken is more pronounced in the noodles, it is also highly fortified(enriched) with eight vitamins and two minerals, among which are: Vitamin. A, Vitamin.B1, VitaminB2,Vitamin B3,Vitamin B6, Vitamin B12, Folic Acid, Vitamin E , Iron and Calcium at the level 15 per cent RDA for all micronutrients.
He stated that the management had also reviewed the price of the product to make it pocket friendly in line with the economic realities of the present day.
“After careful study of the market, the taste of the consumers of noodles and what they are being fed with, we decided to review the components of Dangote noodles to suit the needs of the consumer in terms of richness, quality, quantity and availability, he stated.”
In his assessment of the competitive edge of Dangote noodle, the Chief Executive Officer noted that seasoning used to produce Dangote noodles was developed and prepared in- house, thus making it fresh always.