• Lessons From US Election For Marketing Communications

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    The emergence of Mr Donald John Trump as the President-elect of the United States, against all odds, has left many people shocked. This piece identifies six abiding lessons that marketing, public relations, advertising and communications practitioners and the general public must learn in planning political marketing campaigns. Research remains the Key to effective political marketing…

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  • Prof. Pat Utomi At 60!

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    Since the middle 80s when I covered the Industrial Sector for Vanguard Newspapers as a rookie reporter, I have always seen Prof Pat Utomi as a man to emulate. He was then the chief operating officer and acting Managing Director of Volkswagen Nigeria Limited. He was only 30 when he assumed that responsibility in 1986….

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