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    MTN Nigeria Chieftain, Adekanmbi To Launch Book On ‘Sharing Economy’

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    A first of its kind, African emerging market-centric book authored by MTN’s erudite Executive,  Olubayo Adekanmbi and titled The Future is Shared: Sharepreneurship and Sharing Economy for Emerging Markets, will be unveiled in Nigeria on Saturday, 26th November, 2016 following a successful launch in London in July. The Future is Shared leverages the concept of…

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  • Firms, Brands Spend N39bn On TV Ad In 2015

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    The sum of N39 billion was spent on television commercials in 2015 by brands in both private and public sectors in Nigeria, the Mediafacts, a mediaReach OMD publication has revealed. However, the Nigeria’s advertising industry recorded media spend of N97.9 billion in  2015 against the N93.1 billion recorded in 2014; representing an increase of 5.2…

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