Nigerian Breweries Plc has announced a new partnership with five European football clubs as its official partner for football in Nigeria.
The agreement, the first of its kind in Nigeria, is a milestone for both the clubs and the company. The partnership would help the clubs and the brewer work together to facilitate greater excitement, build closer and deeper engagement between the said clubs and lovers of football in Nigeria.
Speaking on the partnership, the Marketing Director, Nigerian Breweries, Franco Maria-Maggie, described the partnership as another demonstration of its commitment to its consumers who have great passion for the game.
“We are very happy and proud to make this announcement. The overall objective for us in this partnership is to bring more excitement to our consumers. As you know already, football is Nigeria’s biggest passion and we have supported this passion for many years. Our commitment to it remain total and we believe this partnership, the first of its kind in our category in Nigeria, is a clear attestation. We are excited by this partnership but we are even more excited about the amazing opportunities this opens up for our consumers and lovers of football in Nigeria,” he said.
The clubs are Arsenal Football Club, Manchester City (England), Real Madrid (Spain), Paris Saint-Germain (France) and Juventus (Italy).