By Stellamaries Amuwa, Abuja
The Nigerian Tourism Development Corporation, NTDC is set to rebrand Nigeria with “Tour Nigeria” logo to promote tourism sector, especially domestic tourism.
The director-general NTDC, Folorunsho Coker ,made this known at a press in Abuja at the weekend.
According to the NTDC boss, the brand is an ambitious attempt at promoting tourism in Nigeria with the aim to shape the narrative on Nigeria as a major destination for tourism, hospitality, arts and entertainment in Africa.
Coker said, “The brand will also leverage on the best of Nigeria. Nigerians are known to be intelligent, hardworking people, we are known for our ‘can-do’ and ‘never-say-never’ attitude, which is complimented with a friendly and accommodating spirit. We are proudly the most populous black nation on earth, home to second largest film industry on the globe whilst also being the fashion, technological and creative hub in Africa.”
He reiterated that in line with NTDC agenda to promote domestic and regional tourism, the “Tour Nigeria” brand was conceived to drive domestic consumption of tourism asset and products.
Meanwhile, Coker said that part of his mandate as director general of NTDC was to reverse the negative impressions in the minds of the public about Nigeria tourism. He therefore called on private and cooperate bodies to partner with NTDC in redefining Nigeria as the heartbeat of Africa.
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