…Network integrity, procurement process is intact, says CEO
By Chima Akwaja, Lagos
Emerging Markets Telecommunication Services Limited (EMTS), previously trading as ‘Etisalat Nigeria’ yesterday officially unveiled its new brand identity, 9mobile, with a new logo and website.
Chief executive officer of the company, Boye Olusanya said the telecom operator’s network integrity and procurement process for telelecommuncations infrastructures remains resilient and are done from Nigerian even
He said with the migration to a new name and brand, 9mobile promises to sustain and continuously provide innovative and value-adding propositions which it has delivered since inception 9 years ago.
Olusanya, said the new brand identity reflects the bold and creative attributes which the organisation shares with its valued subscribers. The vivacity of the brand will enable the company connect more with its subscribers especially the youth.
“In our nine years of operations, we have remained at the forefront of innovation and take pride in consistently delivering superior experiences to our subscribers. We continue to establish meaningful partnerships with our customers and partners by providing platforms that support their goals and aspirations”, he said.
The telco said that the new name and brand is a deliberate representation and confirmation of its Nigerian heritage, 9ja-centricity, and another phase of its evolution over 9 years of operations in Nigeria. Although its name and brand changes, it assured its customers that the values on which it operates remain the same.
According to Olusanya, the new logo represents resilience and continuity, and also expresses the brand’s thoughts about the future, particularly of digital technology and its continued impact on communication and human interactions. Being a number-themed logo, it reflects the network’s futuristic slant. The colour green, both its light and dark variants, reflects vibrancy, dynamism, life, and youth as well as the brand’s ‘Nigerianness’.
The CEO explained further, “With the launch of our new brand, our commitment to providing our subscribers with best-in-class telecommunications services continues. We live in a digitalized world and 9mobile is positioned to deliver more platforms, products and services using the power of technology. The vivacity of our new brand is an affirmation of our creativity and the recent launch of a volley of value adding services, such as our BlazeOn and Kwikcash service, is testament to this”.
Over the years, the telco has built a strong network which better positions 9mobile to continue delivering innovative solutions which support businesses and people. The values of innovation, customer-centricity and Quality of Service remain its guiding principles even as the new management focuses on driving efficiency and steering growth.
Supporting the CEO’s statement, the Chief Finance Officer, 9mobile, Mrs. Funke Ighodaro, said that “the immediate focus of the business is to drive value for the benefit of its customers. The approach and timing of the rebranding is evidence of the agility and responsiveness of the business.”
Rebranding has commenced at all of the company’s offices, Experience Centres, online and physical touch points, to facilitate seamless integration, as 9mobile guards its position as the most customer-centric and leading innovative telecoms company in Nigeria.
All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from LEADERSHIP Nigeria Newspapers. Contact: email@example.com
- OPINION19 hours ago
Buhari: Workers’ New Bride
- NEWS16 hours ago
Kogi Govt Commences Payment Of 4 Months’ Salary To Workers
- CRIME10 hours ago
Teenage Female Suicide Bomber Arrested In Borno
- NEWS12 hours ago
FG Signs MoU To Take Over Farin Ruwa Dam Project
- NEWS9 hours ago
2019: Why I Choose Balarabe As My Running Mate – el-Rufai
- BUSINESS22 hours ago
Diamond Bank Denies Acquisition Talks With Access Bank
- NEWS11 hours ago
Drama In Court! Woman Makes U-Turn On Divorce, Begs For Mercy
- NEWS22 hours ago
2019: Niger Deputy Speaker, 10 Others Fail To Make INEC List