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CPC Moves To Regulate Online Marketing

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The Consumer Protection Council ( CPC), has said that a new institutionalised guideline framework that would regulate online marketing transactions would soon come into full force.

The Council said the new policy mandate became necessary following current consumer experiences in the online shopping marketplace which in most cases have not been palatable.

Director – general of the Council, Mr Babatunde Irukera, made this disclosure after meeting with top officials of online marketing companies in Nigeria yesterday in Abuja.

Irukera , who said regulatory regimes must have a consequence management system for it to be meaningful and worthwhile, however disclosed that part of the fallout of the institutionalised guideline framework would be sanctions for inappropriate behavior on the part of the online shopping platforms.

According to him, the latest move was also informed by the fact that only a robust, ethical and well- regulated industry can promote consumer confidence, eliminate distrust and prevent fraud and market entry by those who seek to exploit and defraud.

As part of the outcome of the meeting, the DG said both parties agreed that advertisement of products should be truthful, transparent and factual, including current/future availability, specifications, merchantable conditions, quality and relevant warranty information.

He futher disclosed that it was agreed that  timely delivery including reasonable and fair return windows, prompt and efficient refunds and respect for cancellations in accordance with prevailing policy, were a matter of contractual obligations.

“Online marketers recognise and respect the privacy of consumers and the need to protect such privacy by securing and only disclosing consumer data/personal information by operation of law or in accordance with consumer preferences.



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