Brands Carnival Project Development (BCPD), organisers of the Nigerian Brands Carnival and Trades Exhibition at the weekend said it has concluded plans to converge on Lagos for the second edition of its event designed to promote and project Nigerian brands.
The National Coordinator of the events, Adegboyega Ojuolape, disclosed this at a media briefing in Lagos, saying that the event is coming against the backdrop of the call on Nigerians to help Nigerian companies succeed through a concept they called Patriotic Buying.
According to him, “the need is more than ever before, very critical to the nation’s prosperity and survival. No company can succeed without its entrepreneurs, innovators and inventors making a success of their products and services. If Nigeria is to succeed, made in Nigeria must succeed.
“ It cannot succeed if Nigerians are busy taking pleasure in acquiring foreign goods and services where their Nigerian competitions are neglected. It is nothing but a ceremonial suicide to pleasure in foreign goods and acquisitions.”
Also speaking, Ayo Moses said that the choice of Lagos state as the next host of the event amongst other states of the federation is based on the fact that Lagos is the commercial hub of West Africa and the market place of all Nigerian businesses.
“We had the first event in Abuja to honour the universality of Nigerians as the capital city and as a mark of respect for the town. Having achieved good success there and our aims achieved, we decided it is time to take it to the stage of commerce.
“No Nigerian corporation, as you already know, can ignore the population, the buying power and the cosmopolitan composition of the state. If you want to test the efficacy and viability of any product Nigeria and even Africa at large, Lagos is the place to go.
Among the list of experts billed to speak at the conference are; Mr. Ayodele Subair, Chairman, Lagos State Internal Revenue Service (Keynote Speaker and Guest of Honour), Emeka Oparah, Vice President of Corporate Communications and CSRat Airtel Nigeria, Ken Egbas, Founder of Trucontact CSR and SERAS Africa, Noella Ekezie, CEO of Ella Creative, among others.
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