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China’s Focus On Upcoming 2018 Maiden Import Expo



Deputy Director of China International Import Expo, Chen Xiao, flanked by staff, at the organisation's Shanghai office, China

China’s economy ranks second largest in the world. The country is also recognised as the second largest importer and consumer worldwide, making its market vital. In its approaching maiden expo to be held later this year, with focus solely on import, China invites enterprises across the world to participate. BUKOLA OGUNSINA writes…

In the next five years, China hopes to import products and services worth more than 10 trillion USD according to information gathered. As such it welcomes enterprises globally into its market, with more than 100 countries and regions expected to participate in the maiden event of the China International Import Expo (CIIE), slotted for November 5th to 10th this year 2018.

CIIE is the world’s first Expo that is exclusively themed on import. The event will not only showcase commodity goods and services, but will also be a public international trade platform, and also for dialogue and communication. This is a significant move by China to open its market to the rest of the world in line with open globalisation.

The event will hold at the National Exhibition and Convention Centre in Shanghai, a venue said to be the world’s largest single block building and exhibition complex with a total construction area of almost 1.5 million m2.

Hosting the Expo are the Ministry of Commerce of the People’s Republic of China Shanghai Municipal People’s Government, while its supporters are the World Trade Organisation, United Nations Conference on Trade and Development and the United Nations Industrial Development Organisation.

The deputy director, China International Import Expo Bureau, Chen Xiao at the organisation’s offices in Shanghai noted in an address to staff of LEADERSHIP Newspapers, “In 2017, the president announced the Import and Export Expo in a keynote speech. He said it’s not just an ordinary expo.”

Organised by China International Import Expo Bureau and the National Exhibition and Convention Centre (Shanghai) Co., Ltd, the idea surrounding the Expo is to give support to trade liberalisation and economic globalisation, while vigorously opening the Chinese market to the world. It also aims to strengthen economic cooperation and trade. It provides opportunity for the exploration of the blossoming Chinese market, reports state.

The event will see government officials, business communities, exhibitors and professional purchasers participating. Other activities lined up will include, supply and demand matchmaking meetings, seminars and product releases.

Chen pointed out that the upcoming exhibition consists of three parts. While Nigeria is already on the guest list of invitees, on a whole, the event will play host to about 60 countries, allowing them to show case national and economic development.

According to the CIIE report, the venue is made up of two areas for trade in goods and services. The trade in goods and services section consists of six exhibition areas, High end Intelligent Equipment, Consumer Electronics and Appliances, Automobile, Apparel, Accessories and Consumer Goods, Food and Agricultural Products, Medical Equipment and Medical Care Products with a total area of 180,000 m2. The area for trade in services consists of tourism, Emerging Technologies, Culture and Education, Creative Design and Service Outsourcing with a total area of 30,000 m2.

He also divulged that there will be a new platform forum for everyone to discuss new developments. Government leaders, entrepreneurs are expected to participate in the forum. “More than 1,700 outbound enterprises from about 20,000 countries have made registration to our Expo,” Chen confided. More than 900 have signed businesses from more than 80 regions, 80 percent of the booths has been booked by enterprises.

“The exhibition will attract work beyond our expectations,” he said, disclosing the fast rates at which the booths have been sold. “Our official deadline is June 30th,” Chen revealed.

“About 580 enterprises from world major economies such as the United States, the United Kingdom, Japan and so on, take up about 1/3 of total outbound enterprises.”

Chen further revealed that other countries come along side China’s One Belt, One Road Initiative. The Expo has a policy of providing two free booths for least developed countries. Two least developed countries have already been registered from among 26 countries.

The deputy director went on to explain that over 200 enterprises from 33 African countries are registered, and 80 have already signed contracts. He noted that for national exhibitions, the Expo has received request from the National trade and Investment Centre in Nigeria.

Also stating that the Chinese embassy in Nigeria has been preparing for this actively with Nigerian government through the Lagos Chamber Of Commerce in Nigeria, which has booked seven standard booths, and acts as the Expo’s agent to assist in booking booths for the upcoming event.

Companies enrolled are introduced by Lagos Chamber Of Commerce in Nigeria, and deal in general goods and trade. “We are expecting more big Nigerian companies to participate in our Expos,” he said.

He highlighted that some of the companies participating include; Dana group from France, Aerosmith Electronic Appliances, and famous car brands such as Volkswagen, (automobile fair). One of the seven exhibitions will be for specialised training services. The Expo aims to attract logistics, design and tourism to participate in the specific specialised halls.

Ministries have been invited from across Africa to participate in display of tourism as well.

Criteria for participation states that all enterprises must be registered outside of China and deal in standard products.

The CIIE will also ease participation in clearance, inspection and quarantine, offering of long term one stop transaction services online and offline, and strengthen protection of intellectual property rights. The event will see Chinese enterprises from across China in attendance. Merchants from third world countries will be invited to the Expo. About 150, 000 domestic and foreign professional purchasers are expected to take part in the Expo.



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