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BUSINESS Debuts Mobile Campaign Tool For Politicians, SMEs


on, a leading provider of bulkSMS and mobile marketing services in Nigeria has launched its latest suite of mobile marketing solutions that includes instant airtime top-up, mobile data recharge and voice call services, all at affordable rates.

 While speaking at the launch, Michael Simeon who is CEO of Vogue Web Solutions the owners of noted that SMS is still one of the most attractive ways to reach customers with time-sensitive information in Nigeria. Hence, he expressed confidence that political aspirants will benefit immensely by using the services to reach their target audience in the coming elections as they can send pre-recorded voice messages and SMS broadcast to their electorates, especially those in rural areas.

 He highlighted that despite the impact of social and mobile platforms, SMS still outperforms other channels. Comparing SMS to other marketing channels, Michael noted that “65 out of 100 people open SMS messages within 5 minutes of receiving it whereas other channel can only boast of less than 20% open rate”.

 Also commenting on the new platform, Ojikutu Quam, co-founder and chief operations officer of Vogue Web Solutions noted that the platform is an income generation kit entreprenuers who can now make additional income as reseller of the services by selling airtime to other people. He remarked that each eStoreSMS user can monetize their 4% discount by dispensing airtime at full price from their own account while business owners that have website can automate this process by integrating with via API or  by adding a widget to their website.

 The company’s operations manager, Temitope Olarewaju, remarked that the has key differentiating features that most bulkSMS companies in Nigeria cannot compete with, like its instant airtime top-up and mobile data recharge option that supports more than 760 telcos globally which makes it easy to recharge for yourself and your loved ones.

 He remarked that users also get 4% discount for every airtime and bulkSMS they purchase on the platform and.  He further noted that the technology that powers the platform supports SMS delivery to numbers active on do-not-disturb (DND) via its corporate route services. He also noted that users can send broadcast messages with custom sender ID, thereby making it easy for the recipient to recognize the sender of the message.

The eStoreSMS company was acquired Vogue Web Solutions in 2015 and has been operated alongside, a leading online payment company. As a company driven by innovation, eStoreSMS has grown to become one of the leading mobile messaging companies in Nigeria with more than 20,000 resellers, and its proprietary software, SMS Portal Creator, powers more than  70% of bulkSMS websites in Nigeria