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HiLife Fest 2018: Championing A Sustained Culture of Igbo Highlife Music Among Millenials

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The commercial hub of South East, Onitsha got a taste of the HiLife Fest, themed ‘The Complete Experience,’ on Sunday, 15th of April. The festival, which is a highlife music competition celebrating the cultural rituals and values of Igbos through Music, witnessed a host of talented upcoming artistes, slug it out for a position in the quarterfinals.
The music fest, an initiative of Life Continental Lager Beer, featured stunning music performance from Obiligbo Brothers, Tipsy Kelvano, 2017 Hilife Fest King Chibest and Flavour the king of Afro hip pop himself.

The winners from Onitsha region were Don Ifeanyi Frank and Destiny Onochukwu while Ofuobi cultural group came tops and qualified to be in the quarterfinals in the cultural dance category. The decision was not an easy one, as all contestants impressed the panel of Judges, which included David Jones, Jude Aguize, Dr Nicholas Akas, guest judge -Michael Ndubuisi and Highlife Veteran, Bright Chimezie.
The winners from Onitsha, Owerri and Nsukka will now join Chukwudi Agbom, Emma Agbom and PC Nwabuzo dance group, who are winners from Asaba, Kalapi Ojuka, Kelvin Emmanuel and Kanayo dance group, winners from Port-Harcourt alongside Obiora Ikechukwu, Onuoha Philip and Master Stars who emerged winners from the regional finals in Aba, as the Hi-Life Fest train moves on to other designated eastern regions.
Speaking after the event, Portfolio Manager–Mainstream Lager and Stout Brands, Nigerian Breweries, Mr Emmanuel Agu said, “Hilife fest is our way of paying homage to the cultural heritage of the Igbo people through highlife music. On why this year’s edition was themed ‘The Complete Experience’, he informed us on how the platform was made bigger and more complete by the inclusion of cultural dancers. We understand the relevance of these classic tunes to the people here and we delight in bringing a full packaged music festival to our esteemed consumers.” he added.

Destiny Onochukwu, one of the quarter finalists from the singing category in Onitsha, out of excitement expressed himself saying, “I really cannot believe that I’m one of the winners from regional finals. I can testify to the fact that the competition was tight and the judges must have had a difficult task selecting me as one of the winners, but I thank God for making it possible. Now, it is time to focus on the quarterfinals”.

Also, Chief Bright Chimezie, the Zigima king, expressed satisfaction on display of talent saying, “I am not so surprised by the level of talents that we’ve seen in the cities covered so far, especially Onitsha being the home of Osita Osadebe, Oliver De Coque and many other highlife music icons. It shows highlife music culture is very much alive and is in safe hands”.
With six successful selection parties concluded, fans can expect the complete experience in what is to come.
The HiLife Fest 2018 has taken its talent hunt to Aba, Port Harcourt, Asaba, Onitsha, Owerri, Nsukka and is now set to return to the commercial city of Aba for the quarterfinals on Sunday, 20th of May.
HiLife fest is an initiative of Life Continental Lager Beer, the fine quality lager beer from the stables of Nigerian Breweries Plc.



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