Airtel Nigeria, has unveiled a new Television Commercial (TVC), ‘Meet the in-Laws,’ which demonstrates the power of mobile Internet as a phenomenon that enriches life and keeps everyone connected irrespective of age, class, tribe or gender.
Following the success of “Data is Life” campaign in 2016, the new campaign is an incremental build that further expresses “Data is Life” in a more culturally relevant way, using insight true to a typical Nigerian family. The new campaign emphasizes that like love; mobile Internet connects the world, brings people together, inspires new stories and helps to forge harmonious bonds.
The new TVC also captures Airtel’s intent to democratise data. The cast for the new TVC shows that regardless of age, social status and location, everyone has a strong craving for data. The mothers-in-law fully depict that social media is no longer the exclusive preserve for younger people.
In continuation of its award-winning “Amin” TVC, Segun is now married to Amaka and the new couple has just been blessed with their first child. In line with local custom, Segun’s mom, renowned Nollywood actress, Idowu Philips aka Iya Rainbow; his mother-in-law, Nollywood actress, Ngozi Nwosu aka Mummy Peace and father in-law, actor, Dele Odule aka Papa Amaka came visiting ahead the christening of their beloved grandchild.
To ensure peace and tranquility in the house, Segun made sure that all necessary household items were distributed evenly, especially items common to both mothers-in-law – Iya Rainbow and Mummy Peace. Expectedly, the rivalry between the mothers-in-law went from bad to worse as they contended for virtually everything – including bedrooms, personal effects, mobile Internet (Airtel router), baby care, etc.
On the day of the baby christening, Iya Rainbow took over the dance floor, becoming the cynosure of all eyes while twirling to the beats of the gangan drummers. But arrival of Mummy Peace in elegant native attire with family and friends grooving to the afro-pop song of Small Doctor – “Penalty” – swayed the attention of the guests.
Mummy Peace attracted the trendy and classy audience with her ‘life-of-the-party’ show – live streaming and smartphone selfies’ session.
To demonstrate equal aptitude, Iya Rainbow also brought out her tablet smartphone for selfies, also getting similar attention from invited guests.
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