The First City Monument Bank (FCMB) recently took another bold step to deepen its position as one of the foremost financial institutions in Nigeria.
The latest milestone came in the form of a new thematic campaign titled: ‘‘Feel Confident, Pursue your Aspirations.’’
The campaign which showcases the warm, friendly, approachable, inspiring and energetic brand identity of FCMB and its values as a simple, reliable and helpful bank, is being communicated in print, television and radio outlets and also on social media, just as it continues to make raves as one of the most outstanding in recent times in the country.
The ‘‘Feel Confident, Pursue your Aspirations’’ message tells compelling stories of the lives and business aspirations of diverse Nigerians and how FCMB supports them to bring such dreams and aspirations to reality.
It also tells the story of the very diverse base of the customers that FCMB serves, its commitment to creating opportunities, adding more value and enhancing the overall customer experience of its clientele. This is aimed at further connecting with them to sustain their loyalty and patronage.
Commenting on the campaign, managing director of the bank, Mr. Adam Nuru, said: “It tells the story of the diverse base of the customers that we serve at FCMB. It does not matter where you are, we support you to fulfill your life and business aspirations at FCMB. Our convenient electronic banking platforms and best-in-class relationship management model deliver great experience to our customers as we support them to achieve their great dreams for themselves, their families and their businesses.”
He reiterated that, “Nigerians are aspirational and hard-working people. FCMB is the bank for all Nigerians, walking with them as partners to fulfil their life and business aspirations in the true spirit of its brand pay-off line; “FCMB- My Bank and I.”
In the same vein, the group head, Corporate Affairs of FCMB, Mr. Diran Olojo, explained that, “It is a tactical reaction to our bank’s periodic brand health checks. This is aimed at regularly feeling the pulse of our stakeholders in our continuous drive to satisfy them and sustainably achieve excellent customer experience, qualities FCMB has come to be associated with, over the years.”
In addition, the bank said the thematic campaign sends a clear message of conviction to all segments of people in the society who have any form of credible personal or corporate business idea, intention or plan, but have not been able to turn them into reality, that FCMB is ready to make them live their dreams. Credence is added by the fact the Bank parades a team of experts in financial management, macro and micro financing, business design, development, growth and sustainability, among others.
It states that part of the proposition of the campaign goes thus: “You have got plans, let’s make them happen. At FCMB, we share your aspirations. Let us help you fulfil them with our specialised range of banking products and services. You have got an idea, let’s grow a business. Managing a business does not have to be a burden you bear alone. Get SME advisory support today. We power over 300,000 registered businesses with our array of business banking solutions. Take advantage of these solutions designed to support your business”.
The over 35 years old financial institution, which was recently awarded the prestigious International Organisation for Standardisation (ISO) 9001:2015 certificate for Quality Management System by the Standards Organisation of Nigeria, is making this possible through its all-inclusive bucket of flexible products and services, structured to satisfy all banking needs of all segments of the society.
According to the bank, its self-service, stress-free and secured solution, (*329# USSD code), has equally continued to delight the public. ‘‘Through this platform, customers carry-out various financial transactions, using their mobile phones. These include funds transfer, account opening, micro loans and top-up, account balance enquiry, airtime and data purchase, bills payment, among other value-added services, on the go and without any hurdles,’’ the bank stated.
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