Dufil Prima Foods Plc yesterday said it has commenced the annual Indomie Independence Day Award for Heroes of Nigeria (IIDA) search process to fish out uncommon heroes amongst children who have gone out of their way to do something extraordinary in spite of limitations and barriers. The Head of Marketing, Indomie, Mr. Manpreet Singh, who disclosed this while briefing Journalists in Lagos said the CSR initiative by Dufil Prima Foods Plc, makers of Indomie Instant Noodles, is targeted at identifying, recognising and rewarding Nigerian children for their unique acts of bravery.
According to him, the search exercise will explore various locations in the country to gather true stories about heroic children who are 15 years and below, who have at one time or the other performed exceptional acts of bravery and heroism.
“This year, two search agencies, Mark Analytics & Research Services Limited and BenahGrace Research Agency have been deployed to thoroughly comb the country and seek the young heroes out for recognition.
“The field search exercise which will last for eight weeks to give ample time for the search process will take place in 12 states spread across the country.
The states include, Lagos, Ondo, Rivers, Edo, Akwa Ibom, Imo and Abia which represent the southern states while Kano, Kaduna, Abuja, Jos and Benue represent the North, he said.
Singh added that outstanding heroic acts of bravery from kids go unnoticed, often ignored and unrewarded.
Also speaking on the CSR initiative, the Group public relations and events manager, Dufil Prima Foods Plc, Mr. Temitope Ashiwaju, said, “in the last 10 years, Dufil has awarded and rewarded a total of 37 children who have been fearless despite danger and personal injury to themselves, some have lent their voice to challenge societal ills while some of these brave kids that now constitute the Indomie Hall of Fame are Albert Einsteins in the making as some of their inventions are amazing.”
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