The premium brand, Heineken, which recently launched a remarkable 192 countries campaign with limited edition Shazamable bottle labels, has now introduced its world party series set to hold across major states in Nigeria.
The world party series is a sequence of countries-themed premium events which will hold across nine cities in Nigeria; Abuja, Owerri, Ibadan, Enugu, Onitsha, Calabar, Port-harcourt, Benin and the nightlife capital of Africa’s most populous nation, Lagos.
It debuted in Lagos last Friday with a Latino themed party at Sidewalk Lounge, Victoria Island in Lagos as renowned Disc Jockey, DJ Crowd Kontroller, teamed up with top-notch hype man and Cool FM OAP, Do2dtun to deliver an incredible experience spiced with an electric mix of Latino music.
According to Obabiyi Fagade, Senior Brand Manager, Heineken, “The world party series was put together to encourage consumers to be open to new experiences and get a feel of the various countries across the world, how they party and of course enjoy Heineken while at it.’
Consumers, who download the Shazam app on their Android and iOS stores, can scan the Heineken bottle’s barcode to unlock a video experience of any of the 192 countries, and also stand a chance to win an all-expense paid trip to Amsterdam.
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