The name Tosin Ajibade may not be known to all but mention ‘Olorisupagal’ and thousands of youth will smile and nod their heads because she is a celebrity blogger, a chore she started 10years ago. Now, she has penned her experience, failure and lessons learnt in a book. In this chat with SAMUEL ABULUDE She speaks on her new book.
What Inspired Your Book?
The book came as an inspiration to impact people and share my story as someone who didnt always have everything figured out and wasn’t always a successful entrepreneur.
How challenging was it writing the book?
It was a rather long process for me. I had to learn a lot of new things and while it was fun, it came with its challenges. One challenge I had was picking a title for my book. It was a difficult one and I in fact had to take a session on Titles. Also, working with my editor was quite the experience. It was a rather new turf I was treading but I embraced all that it came with.
Is the hashtag #MisfitToHero just another hashtag?
No, it is not. The tag is inspired by my book which details some of my struggles as a young business owner and my life as a regular girl to a social media maven. A lot of us look up to people without knowing how far they’ve come. The #MisfitToHero hashtag provides more context to their stories and successes as humans.
You have made a success of blogging, how did you come by it in first place?
I started blogging on February 8, 2010 after a friend introduced me to it. Before then, I’d spent hours on my Facebook page sharing entertainment news and stories.
What are some of your strengths that really helped you in blogging?
I am quite focused and tenacious. I basically wanted to share entertainment gist and I have stuck to doing just that for years now. It didn’t matter what other people were doing or how they were doing it. Even when it wasn’t paying, I still loved to do it. I am also quite organized. I don’t like to be in a frenzy. That keeps me calm when news breaks or rumors fly.
What type of networking do you think is better to enhance your traffic to the blog?
I cannot mention what the best strategy is. Every website has different audience which is why they need to understand their platform and give what’s best to their audience to attract the traffic they want.
How do you manage time to run your blog efficiently?
I have a team who work on the site and they do a good job of it, if I do say so myself.
Is competition healthy in the industry?
Contrary to popular opinion, I actually think it is not.
Tell me about the achievement you are most proud of?
One of the biggest achievements is covering the BET Awards in Los Angeles. That was in 2016. Another one is the MTV Awards in Johannesburg, South Africa in the same year.
How do you make money from blogging asides from social media influencing?
Believe me when I say this is what I do full time. Over the years blogging has become lucrative for me as I gained acceptability.
Would you consider yourself rich?
I consider myself really blessed and comfortable and I desire to get more money and do better in business.
What do you think is the best service a blogger can provide to his readers?
Give them what they want for the right reasons. Don’t hurt people for clicks. Err on the side of caution.
What was your greatest failure and what did you learn from that?
I have so many I can’t even pick the most upstanding (laughter). You will have a field day reading them in my book. What I have however learned from failure is to turn it as an experience and lesson so you don’t fail again when next you try. My failures have built my successes today.
How do you manage relationships and communication with other bloggers?
I am very cordial with other bloggers.
What was the most challenging moment in your blogging journey so far?
It has to be when the site goes down. That is the most challenging thing.
What is your greatest achievement outside blogging?
Can I say blogging? It is all I know and have ever dreamt of doing. That it is now an industry is literally a dream come true.
What advice do you have for young female entrepreneurs?
Be yourself and thrive to work on your craft daily.
How would you describe your personality?
I am a reserved person and I love my African-ness.
How do you manage the home front and your work?
I try to give both attention. Balance is hard but not impossible, so I do my best to balance both out.
Any plans for marriage soon?
No plans at all.
Describe Tosin Ajibade in a few sentences?
Tosin Ajibade is a shy, gap toothed, 5ft7” new media enthusiast. CEO of Olorisupergal and convener of the New Media conference. She is a natural hair ambassador and a believer in her passion, her faith and her nation.
What are 3 things people don’t know about you?
I am the 1st child, My mum bought the first internet data I used and I auditioned for MTN Project Fame the year Chidinma Ekile won.
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