Seyi Shay, Vector, Somkele and Chioma Akpotha, all lead cast members from the movie, joined by the Director, Tosin Coker, and the Executive Producer, Biola Alabi, were amongst dignitaries who attended the premiere.
It was in partnership with Cold Stone Creamery, Domino’s Pizza and Biola Alabi Media’s 2018 new movie, Lara and the Beat.
“To this end we are always on the lookout for opportunities such as this; Lara and the beat is a perfect fit as it has key elements that resonate with our brand: lifestyle, fashion and music. The beautiful story of the movie inspired a new ice cream flavor named “Baby cakes” a term of endearment used by the lead character “Lara Giwa” in the movie. This new flavor is a delicious strawberry ice-cream layered with yellow cake and topped with a crunchy coconut shavings,” said Bimpe Olanrewaju, Marketing Manager of ColdStone Creamery.
According to Biola Alabi, Executive Producer of Lara and the Beat, “This
partnership should come as no surprise, the ColdStone brand were our partners on our first movie project, and they have distinguished themselves by creating unique, fun and family experiences. Lara and the Beat is a movie about family and friendship, so partnering with these delightful brands only made sense for us to do.”
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