The stage is set for the next edition of the “City of Friends” music tour in Lagos this weekend and in Calabar next week. Powered by ‘33’ Lager Beer, the two-day event brings some of the best of Nigerian artistes on Saturday, July 28th and 29th in Lagos and on August 3rd and 4th in Calabar, respectively. Arguably everyone’s favourite, Simi the soul Diva, will be bringing all of her charm and her beautiful voice to the party as she graces the stage alongside the likes of Kiss Daniel, and Fuji Maestro, Wasiu Alabi Pasuma. Phyno – who’s fresh off his new endorsement with another Nigerian breweries brand – Life beer, will be looking to thrill the audience with his signature Igbo verses and charisma. Harrysong, the versatile and talented singer, who will bring his charm to the event. The marketing director of Nigerian Breweries, makers of “33” Export and other premium beer brands, Mr Franco Maria Maggi, said, “The “33” Export brand, is dedicated to building friendship moments. We believe that friendship should be celebrated every day. Hence, all our brand activities are geared towards celebrating friendship. …To this end, the “33” Export brand, and more broadly, Nigerian Breweries Plc is poised to continually participate in activities that will unite us along these lines.” This year’s edition of “City of Friends” will, among other notable events, see the brand extending its value proposition and introduce a writing competition tagged Pen Down For Friendship, which will reward winners with training grants to study at a media and communications school in Nigeria.
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