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EXMAN Mulls Self-regulation For Experiential Marketers

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Experiential Marketers Association of Nigeria (EXMAN), one of the sectoral groups within the integrated marketing communication sub-sector is set to introduce self-regulation in the practice of the profession.

The body conducted a major review of its ethics and disciplinary code as well as constitution at the 5th annual general meeting in Calabar, Cross Rivers State. EXMAN is the trade association that protects, promotes and regulates the activities of certified players within the experiential marketing industry in Nigeria.

With a vision to be the respected force for the growth of Nigeria’s brands through meaningful experiences, the body said it is committed to improving standards while driving professionalism in the experiential space in a conscious bid to add value to all stakeholders along the marketing services value chain.

Also, during the AGM, the association complied with its constitutional provision to elect Mr. Olurotimi Rhodes of Voyance Marketing as publicity secretary to fill the void left behind by Gil Kimani. According to the participants, the AGM was the best and was described as an engaging workshop with several far-reaching decisions.

The association’s president Mr. Kehinde Salami said that, “the AGM had its highest turnout in the association’s history with 42 participants and it was adjudged to be the most engaging, with several notable achievements. The executive team achieved 80 per cent of its set objectives to date with a promise to go further in line with its AGM theme, Moving Forward,” he said.

He said specific highlights at the AGM included a comprehensive constitution review, ethics and disciplinary code enhancement which will now be infused into the existing code of conduct document. Auditors, Gbenga Badejo & Co was also on ground to render account of the association’s books, while all chairmen of committees gave account of their stewardship over the past one year.

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