Guaranty Trust Bank (GTBank) Plc, said it is leveraging the WhatsApp Business Solution to offer Nigerians an additional channel to connect with the bank for enquiries, service requests and access to other basic banking services.
In a release to LEADERSHIP, the bank said this is in line with its continued efforts to enhance service delivery and offer superior banking experiences to customers.
Over the years, GTBank has been at the forefront of establishing a wide range of value-adding touch-points through which customers can access banking services and interact with the bank on all account-related enquiries at any time of the day.
Following the launch of the Whatsapp Business Solution, GTBank is leveraging the platform to bring financial services closer to customers, whilst offering them more channels to bank, make enquiries and have their service requests treated promptly. Once fully operational, the bank’s WhatsApp service will enable customers chat with GTBank on their mobile phones and request for basic banking services using the advised prompts. All service requests will be treated instantly, depending on the internet connection of the user.
Speaking on the bank’s service channel on WhatsApp, the chief executive officer and managing director of Guaranty Trust Bank, Segun Agbaje, said, “at GTBank, we are passionate about driving constant interaction with our customers to learn more about how we can serve them better as well as to provide them with the financial solutions that can add real value to their lives.”
He stated that by leveraging the WhatsApp Business Solution, the bank is continuing to expand its service channels as part of its commitment to making banking, cheaper, faster and readily accessible to customers wherever and whenever they choose to bank.
GTBank is regarded by industry watchers as one of the best run African financial institutions across its subsidiary countries and serves as a role model within the financial service industry due to its bias for world class corporate governance standards, excellent service quality and innovation.
The Bank has continued to report the best financial ratios for a Financial Institution in the industry as revealed by its return on equity (ROE) of 35.4 per cent and cost to income ratio of 38.1 per cent evidencing the efficient management of assets and operational efficiency. In recognition of its innovation and hard work, the bank received over 20 international awards in 2017.
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