Anger and resentment has continued to trail the recent hike in price of on subscription rates of DStv by Multichoice Nigeria, saying Nigerians deserve better treatment from the pay-television service provider.
Recall that MultiChoice’s new price regime which took effect from August 1, 2018, saw upward review of all five DStv bouquets.
Premium subscribers now pay N15,800 instead of the former rate of N14,700, a difference of N1, 100, while Compact Plus subscribers now pay N10,650 instead of N9,900.
Compact subscription rose to N6,800 from N6,300, while the two lowest packages, family and access, which used to be N3,800 and N1,900 are now N4,000 and N2000 respectively.
However, Multichoice in defence of its action, blames their constant increment on economic downturn and the fact that they purchase their content in dollars.
Reacting to the development, a very angry customer, Mrs Ada Ozoani, said it is very annoying that Multichoice just wakes up and adds money on their bouquets while Nigerian’s are struggling to adjust with the already expensive services.
She said: “While I’m not trying to argue for, or against whether pay TV rates in Nigeria are the highest in the world, I strongly dismiss the argument by the promoters of the brands that Nigerians must show understanding and abide by the new payment regime simply because MultiChoice increased prices in all the countries it operates.
“I am strongly considering my options with other Pay TV stations. If I don’t consider Kwesé is mature enough to assuage my thirst for Pay TV service, I can turn to StarTimes. If a large number of Multichoice customers do same then it will put them on their toes. If they do this, it may be the end of monopoly in the market as the decision may further compel many Pay TV patrons to pitch their tent with the firm
LEADERSHIP investigations revealed that while Multichoice is increasing its subscription rates owing to increment in running its facilities, StarTimes recently added four new channels to their bouquet; Ebony Life, Fox, Nollywood Plus and ST Kids at no additional cost.
Speaking on why StarTimes is improving on itc content offerings at no additional cost, the Public Relations Manager, Kunmi Balogun, said the company broke the monopoly which forced down prices, adding that the technology it is using gives it an edge and allows StarTimes to offer cheaper rates.
“Before we came, no company was using DTT. We brought DTT and opened up the market with very low prices. We have also added DTH, which is Direct To Homes. The DTT uses antenna. It makes the cost lower and more accessible to customers.
There is no justification for a price increment at this current harsh economic clime as nothing has changed in the industry as at today. Having access to good entertainment should not be painful. This is why we are adding Ebony Life TV for the best in movies and series, Fox, ST Nollywood plus for recent Nollywood movies and ST Kids to entertain kids this summer to our platform and a reduction in price for our Classic Bouquet from ₦2,600 to N1,900 come September 1,” Balogun added.