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Youth Sports: Elliot, Others Call For Articulate Programmes

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Lagos Lagos State lawmaker and famous Nollywood actor, Desmond Elliot has advocated for articulate programmes that would encourage and support kids who are talented in different sports. He made the call at the closing ceremony of this year’s Cowbell Football Academy Summer Camp held at the National Stadium in Surulere, Lagos. The three-week camp, sponsored by Cowbell Milk, the flagship brand of Promasidor Nigeria Limited, drew young footballers between the age of 4 and 18 from different parts of Lagos and beyond. He commended Promasidor for playing a lead role in the development of football talents through the sponsorship of Cowbell Football Academy, saying Nigeria cannot grow its sports sector except it makes deliberate attempts to develop its young talents at their tender age. He said: “We need to realise that government cannot do everything. What is required is an enabling environment to encourage programmes such as Cowbell Football Academy.

Initiatives like this do not only encourage young talents but also keep them healthy. “I encourage other corporate organisations to emulate what Promasidor is doing. The company has been doing this for years. It deserves an award.” Other stakeholders also commended Promasidor for its commitment towards developing young talents and called on other private sectors to emulate the gesture by show sufficient support to the growth of the country’s sports. In his speech, the Executive Chairman of Lagos State Sports Commission, Dr. Kweku Tandoh, sais Nigeria could only leverage on the developmental benefits of sports by taking the sector to the grassroots and the schools. He said Cowbell Football Academy had over the years demonstrated how young talents could be nurtured. “We are beginning to see the results of the investment Promasidor has made in Cowbell Football Academy. If we don’t get it right at the foundational level, there is little or nothing we can do at the elite level. Everything we need to do in terms of discipline, attitude and development for those who will be great sports men and women has to be done at the foundational level.

 



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