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Youths Need To Keep Thinking Outside The Box – Gidado Yushau Shuaib



Gidado Yushau Shuaib

Gidado is passionate about what he does especially as it relates to being an employer of labour and not the other way round. In this interview, the young entrepreneur bares his mind on how Nigerian youths can create employment themselves instead of looking for white collar jobs.

Kindly provide our readers with a brief insight into your background?

I was born in the ancient city of Kano, the first child of my parents. I began my university education at the Bayero University Kano (BUK) from there to Baze University where I acquired my B.Sc. in Mass Communication. I have my master degree in Media, Campaigning and Social Change from the University of Westminster London. I am also an associate of the Nigerian Institute of Public Relations, I was inducted recently.

What inspired you to study Mass Communication?

My story is fantastic. Initially, I planned to study Economics, but my dad, who is a media practitioner, encouraged me to study Mass Communication. Today, I am happy I did because I am enjoying the profession especially because it gives me the opportunity to explore new grounds. When I say enjoy new grounds, I mean enjoying the professional. I love writing, I am passionate about writing, the media is very vital in every society. In this 21st century, without the media you are totally off in terms of connecting with your immediate circle and even globally. As a media person you are on top of your world. You are the voice of the voiceless. With media, you inject life into the system, it’s a noble profession.

Has it been smooth all along? Plus have you always had your parents support?

My parents were very supportive. Like I said, my father is a media practitioner and my mum too. She had her Post Graduate Diploma (PGD) in Journalism from the International School of Journalism, Abuja. For my dad, when I was in primary school, he would usually force my immediate younger brother and I to read newspaper even though I never liked it.

He also made us write articles and stories. But my intention at the time was to read economics and eventually become the governor Central Bank of Nigeria. Along the line, I had to follow the steps of my dad and so far, no regrets. Dad is always there to bring me back to my track if he notices anything.

As a young Nigerian, having attained this position, what is your drive?

Almighty Allah, then my supportive family. The good thing about it is that most times, my dad and I argue a lot. We look at each other’s articles and materials. I always tease him about being a student of the old school.

Has your decision affected your ambition?

I changed my mind from becoming a CBN governor when I wrote an article about ASSU strike. I was just about 17-years-old at the time so a lot of people called and sent text messages to appreciate my write-up. This prompted me to take that decision I needed to becoming a media person. Subsequently, I wrote several articles and I kept getting accolades for them.

What is fashion and style to you?

Fashion and style simply means knowing that your appearance is everything, knowing what suits you well and how you can be at your best

How would you describe the media in Nigeria?

The media situation in Nigeria is that which is evolving and developing. There are lots of challenges facing the country and media needs to play vital roles in solving them but journalists need training. We also need to encourage more transparency in media reports to ensure unity.

But by and large, looking at the economic situation in the country, especially with threats those in the media face in the cause of doing their work, I can say that, although there is still a lot to be done, the development is encouraging.

What do you do?

I organise the annual campus journalism awards. I am also the editor of a fast rising news platform (News digest).

I have also, as part of my efforts, written many articles on national papers including online medium platforms.

What, in your opinion, can move the media industry in Nigeria forward?

The media industry can and will move forward when we begin to organise training programmes to teach media personnel on the tools needed to aid their work. We need to be put through also on the essentials of reporting in a peculiar society like ours.

I must also state that media owners should see welfare of their members as a priority, that way, we can have sanity in our media organisations.

What are the perceptions about the media industry by onlookers?

To be sincere, many see the media industry as a place for political battles. Some see it as a place for average people. However, Nigerians appreciate works of media folks a lot and you know there is this restrain immediately you mention that you are a media person in a public domain, there is a sudden respect and expectation of accuracy.

Your advice to young Nigerians on job creation?

I would advise young Nigerians to see the country as a land of opportunities. We must be very hard-working and ready to tap opportunities the country offer.

Yes, the government may not be performing well but we need to see positivity in the country. Agriculture is one important sector we can tap into. We should begin to strive on what we can offer the country not totally what the country can offer us. That is the reality of the Nigerian situation.

I would also task young leaders in Nigeria to put pressure on the government to promote innovative ideas, that way we can have a bulk of progress in the country.

Youths need to keep thinking outside the box, the companies we have and the population does not commensurate.






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