In a move to aid Small and Medium Scale Enterprises (SMEs) ease of doing business through digital presence, Diamond Bank Plc, has said it has partnered with Facebook, an American online social media and social networking service company.
According to Diamond Bank, it is partnering with the social media network in order to train over 20,000 SMEs in Nigeria. It stated that with the over two billion people on Facebook, the training would enable participants to showcase their products, as well as, get links that will take their businesses far and wide.
The first phase of the training for SMEs commenced in Calabar, Cross River State on August 30, 2018 with over 120 SME owners in attendance. Speaking at the event, head, Regional Businesses, South, Diamond Bank, Nkem Okoro, said the bank is leveraging on technology to boost SME businesses that will give Diamond Bank’s customers the platform to merger their business with their facebook account. He added that the training is in collaboration with SheLeads Africa, a representative of Facebook.
Head, Emerging Businesses, Diamond Bank, Ayodele Olojede, said the bank recognised that access to market was a limiting factor in doing business, adding that, “we also recognise the contributing factor of women in the growth of GDP and it is important to continue to support them to scale up and improve their productivity.”
Olojede noted that “With Facebook, you can increase your sales by over 33 per cent and a lot of women are not aware of this. Facebook is already a market for 26 million Nigerians and yet business owners are unaware.
“The reason for this training is to support businesses to grow. This is one of the first series across the country and we are planning to reach between 10,000 and 20,000 customers nationwide.”
One of the participants, Ruth Ntekim, owner of a luxury perfume store in Calabar, said, “I have learnt how to market products online by locating my audience and giving them direct information. Sometimes when you go on Facebook, you do not give the specific details to be able to attract the required audience, I have learnt how to restructure and how to create the right profile.”
Pastor Peace Ogar, also a business woman, said she runs a boutique in Calabar which has presence online. “I am here to learn and of course you can’t get tired of learning. There is no knowledge that is useless, so I am here to learn. I have learnt how to give my business social media presence, and how to reach out to my audience, how to create content for my business, and have a target audience.”
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