Connect with us
Advertise With Us

ENTERTAINMENT

AMVCA2018: Not Too Captivating

Published

on


The much talked about sixth edition of the Africa Magic Viewers Choice Award (AMVCA2018) has come and gone but the memory of the poorly organised event will last in our memory. ANTHONY ADA ABRAHAM writes on why the show didn’t meet up to the usual standard.

Prior to the event, the publicity that heralded the sixth edition of the Africa Magic Viewers Choice Award (AMVCA) 2018 was quite elaborate and promising, raising the hopes and aspirations of those who have been following the event right from its inception.

Many bigwigs in the Nigerian movie industries have been celebrated and won the prestigious award but the usual razzmatazz wasn’t there in this year’s edition.

Red Carpet:

The red carpet saw delectable personalities adorned in various attire raising the hope that this edition would be fulfilling, but alas it wasn’t so, though Uti Nwachukwu and Helen Paul made it worthwhile with the realistic combo on the red carpet. Their manner of realistic presentation and also jovial connections with personalities on the red carpet brought out the Africaness of the event. Though others did their thing, one cannot be twisting tongues in an African show. And it was good that Uti and Helen were mixing it with pidgin showing that the event was really holding in Nigeria.

Music Performances:

In a show like the  (AMVCA), it is supposed to be fun, laughter and celebration all through. One could tell that the audience weren’t getting that connection they expected from the show likewise the viewers at home. Falz and Adekunle Gold’s performances were not as electrifying and it was as though the audience were already fedup with the event. But it was heartwarming when musicians like Bisola rendered a lovely soulful performance in memory of some of the veterans in the industry. But when the music maverick, songwriter and producer, Cobhams Asuquo came on stage, it became obvious that his abilities are unmatchable. His remix on “One Hit” for the event calling on some of the top shots in the industry, got the only standing ovation of the day. If there were more thrills like that, the memory of the event would have lasted more.

Comedy:

It is said that all work and no play makes Jack a dull boy. Sometimes a bit of jokes or interludes would not kill or disrupt the day’s programme as people are there to be entrained and relax. Everything must not be very strict because it is good to loosen up a little. The only time the audience laughed and felt something was when Nollywood’s comic character, Charles Inojie, came for an award presentation where he re-enacted his viral ‘Na dem dey rush us’ skit on stage which swept the audience off their feet.

Pictures/movie skit to portray awardees:

During the presentation of awards, it would have been better to show the audience or viewers at home who don’t really know the movies or following the least of nominees pictures or skit on screen. It might not seem important but it would have helped in energising an awardee. Showing the movie skits would help to assure viewers at home of the movie bagging the various awards.

Most Thrilling Presentations:

The only person who got something on the night that didn’t seem to know that she would be given something was Nigerian singer and actress, Bisola who won the Trail Blazer Award. She was speechless and her countenance could tell. The shock was written all over her face even when the key to her car was presented to her. One of my best was when actor and fan favourite, Odunlade Adekola, won the Best Actor in a Comedy award. He really deserved it as he has really paid his dues even though we were happy that  Omotola Jalade-Ekeinde finally won her first AMVCA as the Best Actress in a Drama/TV Series for ‘Alter Ego’.

Orchestral rendition:

The biggest failure of the night was the invitation of an orchestral to come play in what was supposed to be an African award. Most Africans always have this “kolo” mentality? Why must we always bring in Western culture to an African event? That time used in inviting an orchestral to come play would have been given to a comedian or even a Fuji musician to come thrill the audience at least. The orchestral to me was a fail. When ever the “Oyibos” are organising their thing, they never for once interwove anything African to their programme, so why should we? There are other African countries represented at the award, why not invite some of their local artistes to even come perform on the day instead of an orchestral. Even if the performers were Nigerians, it was obvious that a foreign culture was on display at what was supposed to be a strictly African event.

Conclusively, the organisers of the event should put in more razzmatazz to the event and make it more African. It is an African event and African culture is supposed to be seen on display from start to finish. AMVCA2018 has come and gone but it is believed that 2018 edition would be better, bigger and more fun packed.

AMVCA2018: Not Too Captivating

The much talked about sixth edition of the Africa Magic Viewers Choice Award (AMVCA2018) has come and gone but the memory of the poorly organised event will last in our memory. ANTHONY ADA ABRAHAM writes on why the show didn’t meet up to the usual standard.

Prior to the event, the publicity that heralded the sixth edition of the Africa Magic Viewers Choice Award (AMVCA) 2018 was quite elaborate and promising, raising the hopes and aspirations of those who have been following the event right from its inception.

Many bigwigs in the Nigerian movie industries have been celebrated and won the prestigious award but the usual razzmatazz wasn’t there in this year’s edition.

Red Carpet:

The red carpet saw delectable personalities adorned in various attire raising the hope that this edition would be fulfilling, but alas it wasn’t so, though Uti Nwachukwu and Helen Paul made it worthwhile with the realistic combo on the red carpet. Their manner of realistic presentation and also jovial connections with personalities on the red carpet brought out the Africaness of the event. Though others did their thing, one cannot be twisting tongues in an African show. And it was good that Uti and Helen were mixing it with pidgin showing that the event was really holding in Nigeria.

Music Performances:

In a show like the  (AMVCA), it is supposed to be fun, laughter and celebration all through. One could tell that the audience weren’t getting that connection they expected from the show likewise the viewers at home. Falz and Adekunle Gold’s performances were not as electrifying and it was as though the audience were already fedup with the event. But it was heartwarming when musicians like Bisola rendered a lovely soulful performance in memory of some of the veterans in the industry. But when the music maverick, songwriter and producer, Cobhams Asuquo came on stage, it became obvious that his abilities are unmatchable. His remix on “One Hit” for the event calling on some of the top shots in the industry, got the only standing ovation of the day. If there were more thrills like that, the memory of the event would have lasted more.

Comedy:

It is said that all work and no play makes Jack a dull boy. Sometimes a bit of jokes or interludes would not kill or disrupt the day’s programme as people are there to be entrained and relax. Everything must not be very strict because it is good to loosen up a little. The only time the audience laughed and felt something was when Nollywood’s comic character, Charles Inojie, came for an award presentation where he re-enacted his viral ‘Na dem dey rush us’ skit on stage which swept the audience off their feet.

Pictures/movie skit to portray awardees:

During the presentation of awards, it would have been better to show the audience or viewers at home who don’t really know the movies or following the least of nominees pictures or skit on screen. It might not seem important but it would have helped in energising an awardee. Showing the movie skits would help to assure viewers at home of the movie bagging the various awards.

Most Thrilling Presentations:

The only person who got something on the night that didn’t seem to know that she would be given something was Nigerian singer and actress, Bisola who won the Trail Blazer Award. She was speechless and her countenance could tell. The shock was written all over her face even when the key to her car was presented to her. One of my best was when actor and fan favourite, Odunlade Adekola, won the Best Actor in a Comedy award. He really deserved it as he has really paid his dues even though we were happy that  Omotola Jalade-Ekeinde finally won her first AMVCA as the Best Actress in a Drama/TV Series for ‘Alter Ego’.

Orchestral rendition:

The biggest failure of the night was the invitation of an orchestral to come play in what was supposed to be an African award. Most Africans always have this “kolo” mentality? Why must we always bring in Western culture to an African event? That time used in inviting an orchestral to come play would have been given to a comedian or even a Fuji musician to come thrill the audience at least. The orchestral to me was a fail. When ever the “Oyibos” are organising their thing, they never for once interwove anything African to their programme, so why should we? There are other African countries represented at the award, why not invite some of their local artistes to even come perform on the day instead of an orchestral. Even if the performers were Nigerians, it was obvious that a foreign culture was on display at what was supposed to be a strictly African event.

Conclusively, the organisers of the event should put in more razzmatazz to the event and make it more African. It is an African event and African culture is supposed to be seen on display from start to finish. AMVCA2018 has come and gone but it is believed that 2018 edition would be better, bigger and more fun packed.



Copyright LEADERSHIP.
All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from LEADERSHIP Nigeria Newspapers. Contact: [email protected]





Which party would you vote for President in the 2019 general election?

View Results

Loading ... Loading ...


Advertisement
Advertisement

Sign up for our newsletter

Advertisement

MOST POPULAR

Pin It on Pinterest

Share This

Share this post with your friends!