The Chief Executive Officer of Greenfield Assets, Mr Paul Obanua has reiterated his organisation commitment to make the National Sports Festival (NSF) an African touchstone in sporting events, a unifying factor and a national pride.
He makes the pledged during the unveiling of mascot and logo of the games by the Minister of Youth and Sports, Barrister Solomon Dalung and his FCT counterpart, Malam Musa Muhammad Bello at the Transcorp Hotel in Abuja, yesterday.
He said the 19th National Sports Festival scheduled to hold from December 6-16, 2018 in Abuja will serve as a vehicle for discovering, exposing and nurturing talents that would represent Nigeria in subsequent international sporting events.
While unveiling the logo and mascot for the games, the minister of Youth and Sports, Solomon Dalung said the inability of Cross River state to host the event following several postponements, led to the take- over by the federal government.
“The federal Government realizing the collateral damage that the unending postponements of the festival portends for sports development in Nigeria, accepted the resolution of the National Council of Sports to take over the hosting and organization of the games in 2018 with Abuja as the host city.
“When I inaugurated the Main Organising Committee, I charged the members to rebrand and repackage the festival to make it attractive to sponsors. A partnership agreement was signed with Greenfield Assets Limited to work with the ministry to rebrand, market and re-package 5 editions of the National Sports Festival”.
Following the rebranding of the games, the number of sports to be featured at the games has been increased from 25 to 37 with a landmark participation of over 10,000 athletes and officials.
The Minister added that the objective was to give more Nigerians the opportunity to be part of the fiesta and have a sense of belonging.
“As part of the packaging and rebranding of the games, a permanent logo which will serve as an identity of the festival has been designed and approved” Dalung said.
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