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Market Leaders, Academia Laud Life Progress Booster



The premier brand has continued to prove itself in empowering young entrepreneurs. Life Continental Lager Beer has received accolades for its Small and Medium Enterprises development initiative tagged: Life Progress Booster”, a scheme designed to help small and medium businesses grow by providing non refundable grants to entrepreneurs.

Speaking on the Life Progress Booster Initiative during the roadshow in Onitsha last week, South East zonal chairman, New Auto Spare Parts Association (NASPA) Nnewi, Mr. Alvis N. Umeh, said Life Continental Lager beer has taken social and entrepreneurial development to another level with this scheme, which has helped many businesses grow since its inception four years ago.

According to him ’Life Progress Booster has helped many upcoming and small businesses in this state and I am very happy with the results recorded so far. If other companies can take up similar initiatives targeted at small businesses, it will elevate the status of our members and bring more into the fold’. He also urged the brand to keep up with the initiative, as it is a medium to eradicate poverty in the country.

Also speaking, a senior lecturer in the Enugu State University, Enugu, Dr. Ferdinand Ozoani, described the initiative as a “complete noble step, which other brands should emulate”. Dr. Ozoani noted that in the face of the present economic challenges Nigerians are going through, it is noble that a brand like Life Continental Beer is providing an enabling climate for small and micro businesses to grow, which is a way of investing in the economy of the country.

A total of 20 SMEs and artisans got a sum of N300,000 each to boost their businesses after successfully defending their business ideas in Ekwulobia, in Anambra State. The beneficiaries include Nkeoma Joseph, who runs a business centre in Anambra state, Juliana Okafor, a beer parlour operator in Onitsha and 18 others expressed their delight and appreciation to Life beer for the grant.