Vice President Yemi Osinbajo, Lagos State Governor Mr. Akinwunmi Ambode and other eminent Nigerians, especially marketing professionals are expected to attend the launching of a book written by Chief Executive Officer of Prima Garnet Group, Mr Lolu Akinwunmi.
Scheduled to coincide with his 60th birthday anniversary, the launch of the book, titled; Skin for Skin: The Prima Garnet Story; will also herald the birthing of the Lolu Akinwunmi Family Foundation (LAFF), a platform being created by the family of the ace advertising practitioner to give back to society.
Also expected to be at the event, scheduled to take place in Lagos is the Chief Executive Officer of Facebook Africa, Nunu Ntshingila-Njeke who will be the Guest Speaker.
According to a statement issued by the author, Lolu Akinwunmi, the book is a memoir of his professional career in Marketing Communications from 1982 when he was hired as a Trainee Executive by Lintas, Nigeria’s foremost indigenous advertising agency.
From Lintas, he had moved to Promoserve in 1988 as a Client Service and Media Director and served till 1991 when he established Prima Garnet.
Prima Garnet was appointed the Nigerian affiliate of Ogilvy in the mid 90’s, and remained so until 2016. Lolu was also appointed to the regional board of the global agency in South Africa
He was elected the 14th President of the Association of Advertising Agencies of Nigeria (AAAN) in 2007. He was elected the pioneer Secretary to the Federal Government Rebranding Ad hoc Committee in 2008 under the late Information Minister, Prof Dora Akunyili.
He later became the pioneer Chief Executive Officer of the Federal Government’s Rebranding Project Business Support Group, working with the Organised Private Sector.
Lolu was appointed as the 5th Chairman of the Advertisers Practitioners Council of Nigeria (APCON) 2010 and served till 2015.
He said in the statement that the book captures “a God-given and sustained vision and experience to conduct the business as a believer, in a profession that is heavily commercialized and runs sometimes on graft.
“Inevitably, the book contains my professional opinions and advice on the management of public communication by the government: what has been done to date, and what we need to do.
I also spent time showing how communication, and not necessarily advertising can help rebrand Nigeria, if we go back to the roots via a civic Responsibility and Social Mobilization campaign that will involve every citizen because it will not just be government-driven, but will be a strong PPP-driven project. This is one of the missing links now.”
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