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Dangote’s BlocMaster Affordable, Best Value For Money



BlocMaster Cement, a premium high strength cement from the stable of Dangote Cement Plc has been described to be affordable and with best value.

The management of Dangote Cement, at the weekend, assured block- moulders and other stakeholders in the building construction business of the durability and the extra power its new product, “BlocMaster” possessed.

The new product is described as the  best quality cement in the country for now. The company also said the new product is available everywhere and very affordable.

Managing director and chief executive of the company, Eng. Joe Makoju, who was represented by the company’s National sales director, Adeyemi Fajobi at the product’s unveiling in Benin and Asaba respectively said, “Our customers, and key distributors are happy because of the strength and quality of this product. It is also very affordable and it gives them far more yields than all other cements in the market.

“It is currently the highest grade of cement in Nigeria. It is by far the strongest cement, bagged in the Nigerian market. This cement is 50 per cent stronger after one day and up to 15 per cent stronger after 28 days when the cement finally sets, so that explains the excitement displayed by our retailers and key distributors across the country.”

Noting that there are other brands of cement, even from the company, the director, Route to the Market, Funmi Sanni, said the BlocMaster quality has been certified as the best by regulatory agencies in the country including the Standards Organisation of Nigeria (SON).

She said, “It is the king of cement because it is the best quality cement in Nigeria today, based on the laboratory research which shows it is of high quality in terms of value for money.”

Enjoining builders and block boulders to patronise the new product, Sanni said the product dries fast after moulding into bricks, saying that “when you mould blocks with BlocMaster and it is raining, you do not have anything to worry about,” she further explained that the cement can be used to build houses without painting, as it comes out in good dark colour as well as being weather friendly.

Fajobi also said, “BlocMaster is a product of years of research, it is of high quality and it will give users value for money by eliminating loss, it is their response to growing demands by stakeholders, bringing the total products of Dangote Industries Limited to four.”

He assured that the new product will not disappoint as it can withstand weather elements including rains, adding, “This BlocMaster cement, which is the best for all block and concrete works, is a product of years of research, as testimony abound of its high quality in parts of the country, where it has been in use”

Retailers and distributors who spoke at the event however commended Dangote for the innovation, but urged the company to maintain an efficient distribution system that will ensure that the product is readily available whenever consumers request for it. To this, Fajobi said, “the issue of availability has already been addressed. I can assure you that from today, any of our depot that you go to must have the products and as a matter of fact, we are already shipping the same products to some of our customers that have requested for it on a direct delivery, so, from today, BlocMaster availability is no longer an issue.”

Explaining qualities of the new product in Lagos, recently, the Dangote Cement Group chief marketing officer, Oare Ojeikere recently said Dangote BlocMaster is a premium high strength Portland limestone cement that gives users up to 50mpa in compressive strength after 28 days.

He pointed out that the product is Ideal for concrete applications that require very high final strength and durability.

“BlocMaster has been tested, and proven, to provide the best performance for all concrete applications that require rapid early strength, higher final compressive strength, and fast setting. It outperforms all other bagged cement products in Nigeria, and it is the cement of choice for all major construction projects”, he added.

Ojeikere stated that Dangote cement is made in Nigeria but loved across Africa because of its high quality. “And it is because we can vouch for our products high quality that is why we are in so many African countries.

“We are the king in this business as we control more than 60 per cent of the cement market. We introduced to you 3X 42.5R, 3X 42.5R, we have Falcon, and now we are rolling out BlocMaster, as the name suggests we want the name to resonate anywhere cement is mentioned, that is why we called it BlocMaster,”he said.

The chief marketer said the Unique Selling Proposition of the new Cement are its unparalleled strength as its 15 per cent stronger than any 42.5 grade presently available in Nigeria market. “Its 50 per cent stronger after one day. This means that blocks made could be quickly demoulded, and will be ready for sale faster, increasing the speed at which block makers can meet customer demand.

“BlocMaster with its higher compressive strength will deliver stronger blocks at the same mix ratio as used currently, and can deliver more blocks, if same quality blocks as achieved currently is desired. BlocMaster is a high grade technical product that allows users achieve higher concrete strength qualities with less cement, lowering in the process, users’ concrete cost.”

Dangote Cement has continued to increase in its production capacity. As at the end of 2017, the company operated an output of 46Mta of production and import capacity in a total of 10 countries spanning Africa, from Senegal to Ethiopia and down to South Africa.



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