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Jumia Commends CPC, SON, For Mulling Framework To Regulate $13bn e-Commerce Market

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The chief executive officer of Jumia Nigeria, Mrs Juliet Anammah, has described the recent tripartite motion by the Consumer Protection Council (CPC), the Standard Organisation of Nigeria (SON), and the Nigeria Custom Service (NCS) on the urgent need for government to develop a framework to regulate the activities of eCommerce platforms in Nigeria, as a round peg in a round hole.

She assured the government that Jumia would continue to offer necessary supports to ensure such framework was developed with the purpose of protecting unsuspecting shoppers online.

Anammah, who made the disclosure in an interview with the Lagos studio of the China Global Television Network (CGTN), said, “We’re committed to helping government agencies understand how e-commerce operates. Even though it’s a section of retail, it is still a sub-sector of the total retail market. Because it is digital, there are some differentiations; we’re committed to helping government understand how that operates, how it has advanced in other countries, and what is coming ahead, because regulation isn’t just about constricting, it’s about supporting.

“So the government wants to support it so it can grow in a way that is positive for the economy and the consumers. We share a lot of information, we’ve had sessions with CPC, we have an ongoing collaboration with SON, and many other agencies just to make sure we are constantly giving as much information as possible to assist them in shaping the right policies for the industry.

“In some respects also, we have participated where there are some legal frameworks to give our opinion on what we think based on what we see happen in other global environments relevant to ecommerce and Nigeria. We give recommendations and engage one-to-one with relevant agencies,” she added.

The motion to develop a framework for regulating eCommerce in Nigeria was moved at a stakeholders’ forum in Lagos, with the theme: “The Role of Standards and Quality Regulation in Electronic Commerce,” organised by the Standards Organisation of Nigeria (SON).



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