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Leadway Assurance Develops Mobile App To Deepen Insurance Penetration



Leadway Assurance has introduced a mobile insurance application that enables customers to transact all insurance businesses on their Internet-enabled devices at their convenience.

This initiative is part of the company’s drive to use technology to improve insurance penetration in the country,

The application, called Leadway MyLife+, is available on both Google play store and IOS Apple Store. It is thus compatible with a wide range of smartphones and tablets.

The Chief Information Officer of the insurer, Odalo Aimufia, in a statement, said the Leadway MyLife+ app is designed to bring real value to life experiences of its users by providing a more convenient way to purchase and manage their Leadway Assurance policies.

He said the new app has many features that offer the customer greater ease, convenience and opportunities for interaction with the Leadway brand at many levels.

“The application has features that enable customers to track and manage their policies; lay complaints; report claims directly; buy Leadway policies directly; renew policies; request for agents; contact the Leadway customer services unit via WhatsApp chat, calls or e-mail; view and find branch locations via Google Map,” he pointed out.

He further noted that as a company passionate about using technology to drive insurance service delivery, Leadway’s evolving business and product focus placed greater emphasis on delivering satisfaction, happiness and fulfillment to the customer.

“The impact of mobile technology on the daily routine of millions of Nigerians is huge. It significantly influences how they receive information and the population of mobile phone users in the country keeps growing. As a customer-centric business, we are increasingly working on how to leverage on this trend by creating platforms where consumers manage their product plans on the go,” he said.

To this end, he said his firm is committed to a policy of continuous investment in research and development in the areas of technology, trends and culture as the bedrock of our marketing strategy, product design and customer engagement. This commitment, he added, dictates its response to policyholders and the desire to continue to improve the way it transact insurance business.

“The app is secure, all payment information strictly confidential and global security standards have been employed to protect users”, he said.



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