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Indomie, Minimie Chinchin, Power Oil Win Most Coveted Awards In ADVAN

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Dufil Prima Foods Plc was  at the  centre  of attraction at this  year’s Advertisers’ Association of Nigeria (ADVAN) Awards for Marketing Excellence, West Africa, as three  of its  brands-Indomie, Minimie Chinchin and Power Oil-clinched eight of the most coveted awards  during  the  award ceremony.

According to the organisers of the award, the ADVAN Awards for Marketing Excellence is aimed at acknowledging and rewarding marketing professionals that have made outstanding contributions to the profession.

“The ADVAN Awards for Marketing Excellence, West Africa, is a significant event that appreciates and commends the meticulous effort of marketing professionals towards the success and growth of the marketing industry in the West African sub-region,” the organisers said.

At the award ceremony which held in Lagos, Power Oil came first in the Corporate Social Responsibility (CSR) Category, Indomie clinched third position in the Experimental Marketing Category of the year award. Also, Indomie and Power Oil clinched second and third positions respectively in the Innovation Category of the Award, as Minimie Chinchin came third in the Campaign of the Year Category.

The second and third place positions for Brand of the Year Category went to Indomie and Power Oil respectively, just as Indomie came third in the New Brand/Extension/ Revitalisation Category.

Praising the performance of Dufil Prima Foods  performance during the award, ADVAN Awards organisers said the firm has consistently applied professional marketing principles to generate real measurable success for her various brands to the benefit of consumers in the sub-region.

Receiving the awards on behalf of Dufil Prima Foods, the chief operating officer, Mr.  Sharma Girish, thanked  the  organisers  of the award, noting that  the  performance  of  the various brands at  the  event  is a great encouragement  to the Dufil Prima Foods family.

“We at Dufil really appreciate the various recognitions we have received through these awards. If ADVAN is saying through these awards that Dufil Prima Foods Plc is doing great, certainly that is the truth,” Girish said.

“But we also know that to whoever much is given, much more is expected. Therefore, we at  Dufil Prima Foods Plc see these awards  as incentives for us  to  do  more  in bringing  different  innovations into the  production  and  marketing  of  our  brands. We will not disappoint in that regard.”

The  performance  of the  various brands  from the stable  of Dufil Prima Foods during  the  ADVAN Awards  is in line with  an earlier ranking  by Kantar Worldpanel, an international brand ranking body which has been in existence for the past 60 years, and which  rated Indomie in September as the Most-Chosen Noodles brand in the 2018 edition of Global Fast Moving Consumer Goods (FMCG) brands rating and top eight in the “Top 50 Ranking” of the world’s most-chosen FMCG brands.


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