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Julius Berger Fetes Media Chiefs, Share Experiences In Nigeria



The management of construction giant, Julius Berger Plc, on Wednesday held an interactive session with media owners and senior editors from the print, broadcast and online outfits.

The company’s executive director for Administration, Alhaji Zubairu Ibrahim Bayi, who spoke at the event, said that both parties were playing related roles and serving almost the same interests in the country.

According to him, the Nigerian media and his company are constantly faced with similar challenges in trying to address their various operational goals.

He spoke in Abuja when the company feted media executives at an end-of-year get-together session.

Bayi said that within the utilitarian context in which members in the two sectors operate, Julius Berger as an engineering construction firm and the media houses face a similar fundamental three challenges.

The company chief said that “the challenge lies in the perception we both receive from the public which consumes our works, products and services; the public which we  must  respectfully,  at  all times, continue to serve.”

He said that commendations and condemnation of efforts by the two sectors depend on the perception of their audiences and consumers of the services and products provided.

Bayi noted that “Julius Berger receives open commendation and goodwill when the user public is satisfied with the precise engineering infrastructure, which we seriously, innovatively and professionally delivered for the use, convenience and comfort of Nigerians. In the way, the media get high accolades when it professionally delivers precise, factual and helpful information to enhance the greatest good of the greatest number of Nigerians.”

Bayi said that “because of our necessary, mutual and open commitment to excellence, progressive development and the common good, our society understandably asks for more from Julius Berger and the media.”

He told the audience that this unique demand from the public remains a tonic that gingers both the media and Julius Berger to strive for better service and product delivery to the public. The company chief said that Julius Berger believes that there are three noticeable and interesting operational connections between the work of the company and the work of the Media.

“First, we both must conduct our work in the public domain, and with excellence and helpful results as our end game. Second, we  must work for the greatest good and benefit of the greatest number of our people; and third, within the above utilitarian context of our occupational operations, Julius Berger and the media therefore tend to face a similar and fundamental challenge.”

He used the opportunity to assure the media that Julius Berger, being a law-abiding corporate citizen, will continue to operate a transparent and friendly relationship with the press for the clarification of any news stories and asked that the practitioners to feel free to reach out to the company’s Media Relations Office for clarification of issues.

In his response, the chairman of the Federal Capital Territory Council of the Nigeria Union of Journalists (NUJ), Emmanuel Ogbeche, thanked the management for hosting the media executives, saying that the company has always been part of the country’s progress.



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