The Born in Africa Festival (BAFEST) was held in style at Eko Atlantic last weekend bringing some the biggest entertainers in the country including Burna Boy, Kizz Daniel, D’Banj and Tiwa Savage, as well continental stars Awilo Logomba and Sho Madjozi as Tiger Beer and Livespot partnered with Livespot at the inaugural edition of the festival.
The beer brand was announced as sponsor of the festival days before the main event and they did provide a unique ambience to the concert including a Tiger corner set up featuring a graffiti photo area complete with a graffiti wall and car for photo opportunities. Guests were also treated to 360-degree videos and photos upon entrance into the Tiger corner.
One of the attendees who was present at the festival expressed delight at the African talents on display saying – “It was a surreal experience from the arts section, to the fashion, stage design, the performances, and the event theme. It reminded me of why the African culture is so beautiful, I’m glad I witnessed this.”
Echoing similar sentiments was the Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, who expressed his delight in Tiger’s support of the event, said, “This has been a landmark year for Tiger Beer. Since its launch, we have sought out ways to bring the brand closer to its consumers.
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