Guinness Nigeria Plc., yesterday launched its agriculture scheme tagged “Grow with Nigeria”, which targets small holders’ farmers in its attempt to further grow its local content base and diversify the economy.
Speaking during the launch yesterday in Abuja, the managing director of Guinness Nigeria, Baker Magunda, said the initiative was to demonstrate the company’s commitment to the Federal Government’s policy on diversification and local content, saying the growth of the agricultural value chain and that of small holder farmers who form an integral part of our business is its core objective.
“Over the last twenty years, our business has consistently sourced all its core ingredients such as sorghum and malt extract locally through the various local raw material chains. Currently, our local content sourcing is 75% and we plan to increase this significantly within the next couple of years.”
“These partnerships have enabled us to develop an ecosystem of private sector players creating value that impact smallholder farmers directly. In 2018, we partnered with 5, 121 smallholder farmers across eight states of Nigeria. These farmers were provided access to finance, certified seeds, unadulterated inputs, mechanization, training on good agronomic practice and basic book keeping, supplier credit process, extension support and access to market. With this intervention, Guinness Nigeria was able to leverage on the collaboration as provided by the respective partners in the ecosystem to improve the livelihoods of these farmers by moving them from subsistence level to full economic inclusion,” he added.
Earlier in his remarks, the Minister of Agriculture and Rural Development, Hon. Audu Ogbeh, commended Guinness Nigeria on this laudable initiative.
According to him, “When Guinness began buying sorghum from local farmers many of us realized that this was a revolution that started ahead of its time. The logic of buying raw materials from local Farmers has seen wealth being moved into the rural areas instead of out of the shores of Nigeria, because every time you import anything, you are importing poverty and exporting wealth and dangers not visible. I am very proud of Guinness Nigeria and I urge other manufacturers to do same.”
The launch also saw the presentation of award to farmers who performed well for the 2018 farming season. Yoila Hanabi, the winner was presented with a threshing machine worth N750, 000 while Hajara Barau and Atiku Abdulahi who were the first and second runners up were presented with bags of fertilizer.
With investments in Agriculture, local manufacturing and backward integration, the Guinness Nigeria Local Raw Materials (LRM) initiative, has benefited over 6,000 subsistence farmers, rural traders and various stakeholders in the production value chain. The LRM initiative despite its current focus on rural subsistence farmers is helping to create value in local markets, strengthening state and national economies, improving agricultural systems, enhancing food security, and boosting supplies of sustainable raw materials that meet global standards.
Guinness Nigeria is in partnership with CBN, Stanbic IBTC, OCP Africa, AFEX Commodity and OXFAM in ensuring the success of the initiative.
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