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Piggybank.ng Rebrands For Improved Service Delivery

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Online savings and investment platform, Piggybank.ng, yesterday rebranded to PiggyVest, a much broader and holistic financial management platform.

Piggybank.ng was launched in 2016, as a savings product. Over the years, they have introduced innovative products, from savings tools like Safelock, Target and Group Savings, and PiggyFlex, to insurance products like AvonFlex, as well as others, like the newly-launched TrackIt, which aids customers in becoming more effective at financial management.

In May 2018, the company closed $1.1 million in seed funding for license acquisition and product development. Speaking about the decision to change the brand’s name, co-founder and CEO, Somto Ifezue of the company, said,

“We are building the future of savings and investments starting in Nigeria. So, we need a name that reflects that.” He said that this evolution represents PiggyVest’s determination to ensure that their services continuously evolve with the needs of their customers.

According to him, they are confident that it will allow them to incorporate a dynamic range of new products into their offerings, to enhance the access of their customers to variety of financial service solutions and to ultimately deepen the value they provide to their customers.

Also, co-founder and chief operating officer, of the company, Odunayo Eweniyi, said, “Our new identity is more than just a name change. We believe that it captures the essence of our direction as a business and our focus on the needs of our customers. Our new name is symbolic of this direction and it provides a glimpse into the exciting things the future has in store for us and our customers.”

Co-founder and chief marketing officer of the company, Joshua Chibueze stated that over the years, Piggybank.ng has grown its community to over 195,000 registered individuals who currently save over N1 billion monthly.

“We are committed to providing the best for our customers when it comes to financial management, and PiggyVest is a truly comprehensive solution that will surely deliver on these promises to a broad range of users,” Chibueze said.

He added that as part of its expansion plans, PiggyVest will be developing and including more financial features to make the platform more robust and primed to reach more users across the continent, and eventually, the world.

“This enhanced platform will offer even more services, including insurance and group investment options, which will be accessible to anyone, regardless of their background, all while maintaining the simplicity and convenience that has been its trademark.”

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