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Cultural Diplomacy, Intl. Marketing, New Strategy of Promoting Nigeria To The World – Runsewe

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Otunba Oluwasegun Runsewe

… IWA Gifts N1m To Orphans, IDP Camps

Director General of the National Council of Arts and Culture NCAC, Otunba Olusegun Runsewe says cultural diplomacy and international marketing is the newest strategy to adopt in the promotion of Nigeria to the globe.

Runsewe spoke at the Indian Cultural Evening hosted by the Indian High Commission in Abuja, in commemoration of the founding of the Indian Council for Culture Relations.

Listing shared similarities between both countries, the DG describes cultural diplomacy as means of promoting closer relations and respect for nations’ cultures betwixt countries.

“It is the message to project. Once that (cultural diplomacy) is there, we have less frictions and hate speeches.”

Addressing questions from the media on Nigeria’s reciprocation of such cultural events showcasing India’s wedding, and rare musical culture depicted by the Bastar Band, Runsewe says Nigeria must deploy international marketing practice, via the establishment of Community house to promote Nigeria to India and the world.

“India has invited us to their country, and we are going to set up this year, a Nigerian Community House in India, as we have in Brazil. The era of time-wasting is over, we must impart the best Nigeria to the world. If we don’t tell them who we are, they will tell us who we are. That is the new strategy, we will soon be in India soon,” states Runsewe.

Highlighting cultures ability to promote better relations between peoples, Deputy High Commissioner of India to Nigeria, Mr. Subhash Chand, stressed ICCR’s annual commitment and provision of academic scholarship to over 20 Nigerians.

The scholarship, he affirms, is open to Nigerians for undergraduates, graduate and doctoral degree studies in India, in almost every discipline except Medicine.

“We encourage Nigerians to take full advantage of this opportunity.”

A beneficiary of the scholarship, Lecturer and Research Supervisor at the Faculty of Social Science, National Open University of Nigeria, NOUN, Dr. Samson Idiong, commended the ICCR scholarship.

Idiong who founded a Center for Community Development in the country following his three years Rural and Community Development study in India, says he has been able to train youths in Akwa-Ibom State at the center.

“So far, the advantages surpass the disadvantages,” states Idiong.

Meantime, the Indian Women Association, IWA Abuja, has gifted N1m financial support for the education of orphaned children in Nigeria, and the provision of aid to IDP Camps in Maiduguri.

In an interview with the media at the cultural event, General Secretary of IWA, Abuja, Aditi Aggarwal, says the non-profit association in line with its socio-cultural and charitable objectives, is working with Tabitha Foundation, and the Convention on the Elimination of All Forms of Discrimination Against Women, CEDAW Intl, to fund the education of five orphans, and the provision of aid to IDP Camps in Borno State respectively. Its latest charity for the year, 2019.

Regardless of financial challenges the organization faces, resulting from having a separate but sister organization in Lagos, Aggarwal prides in the association’s successfully organized charities and social events as Bollywood Night, Brides of India, over the past three years of its existence.

“We are going to come up with other cultural events as Bride of India future in the future, showcasing India, as well as events that focus on our host country Nigeria’s cultures,” adds Aggarwal.

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