To combat malaria and create more awareness on the plight of the less privileged Nigerian child and mother, Sterling Bank Plc. and the Malaria, Child, Maternal Mortality Eradication (MACMME) project have collaborated to produce a movie titled ‘ANAVE.’
The film, which was written, produced and directed by Nicolette Ndigwe, had Abubakar Suleiman, chief executive officer of Sterling Bank, and Frank Nweke Jnr., former minister of Information and Communications, as co-executive producers.
‘ANAVE’ parades some of Nigeria’s most celebrated artistes and actors such as Omawunmi Megbele, Waje, Shawn Faqua, Seun Ajayi, Rita Edwards and many others. It also parades in its crew, internationally acclaimed cinematographer, Adekunle ‘Nodash’ Adejuyigbe.
Speaking at a media brief in Lagos recently, Collete Ndigwe explained that the film tells the story of an eight-year-old boy whose mother dies from malaria complications at childbirth, leaving him at the mercy of an orphanage. He ends up on the street in a quest for an education where he faces the struggles of the vulnerable poor and homeless.
She said the movie campaign would raise a voice for the plight of the underprivileged Nigerian child and mother, 3,000 of whom die daily from preventable diseases and about the need to cooperate in the fight against malaria, the creation of basic health care, as well as housing and education opportunities for the underprivileged Nigerian.
Head of Technology and Digital Compliance, Sterling Bank, Mr Lekan Akintemi, while answering questions said the bank supported the production of the film because it promotes health and improved access to healthcare for the most vulnerable in the society. ‘‘With our commitment to the health sector, we are continuously developing solutions that would promote preventive health as part of our overall strategy towards making Nigeria a nation that is populated by healthy people.”
The young writer and producer noted that the thirty-minute short film will be screened to larger audiences across Nigeria including educational institutions, as part of a plan that not only aims at sensitising the public about the plight of the underprivileged Nigerians, but also to bring about tangible and sustainable change to society’s solvable problems.
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