By SAMUEL ABULUDE
…As Katy Perry, Bebe Rexha, DJ Khaled, Others Kick Off 60 days of Live Music Streaming for Fans Around the World
BeApp, a new live music streaming platform, and Coca-Cola has announced the launch of Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over 60 consecutive days.
Live performances from more than 100 artists across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve Aoki is now streaming to refresh fans one virtual performance at a time and support the International Red Cross and Red Crescent Movement.
Coke Studio Sessions marks the official debut of #BeApp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason. #BeApp is an immersive, digital destination for fans to enjoy live music in a new way. Unlike other virtual concert platforms, #BeApp will offer a variety of interactive features, including In-App Sharing, Currency/Points, Prizes and Upgrades, Row Seats and
Donations. BeApp is a new social streaming platform that democratizes access to the world’s best artists, performances, and music moments live.
According to organisers, the In-app Sharing will encourage fans to invite friends and family to join them during the livestream; Currency/Points will allow fans to earn in-app points and currency that can be redeemed for prizes, functionality upgrades and more and fans will have the ability to make a donation to the International Red Cross and Red Crescent Movement to support Covid-19 relief efforts.
“#BeApp was designed for digital connection through a shared love of live music, and people need that connection now more than ever,” said Ray Smith, founder of #BeApp. “We’re thrilled to have Coca-Cola as our exclusive launch partner as we introduce #BeApp to fans around the world through unique new experiences,” he added.
The first weekend of streaming will include performances from Diplo, Kaskade, DJ Khaled, among others, and kicks off this evening at 12am WAT. Additional artists will be announced across Coca-Cola and #BeApp social channels.
“We know that people may feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we’re apart,” said Ricardo Fort, Vice President, Global Sports & Entertainment, The Coca-Cola Company. “
The Coca-Cola Foundation has donated over $14 million to individual Red Cross and Red Crescent Societies around the world in response to Covid-19 and will additionally match up to a collective total of $3 million in consumer donations made through this program.
“The American Red Cross is grateful for partners like The Coca-Cola Foundation for stepping up during this difficult and uncertain time,” said Koby Langley, Senior Vice President of International Services for the American Red Cross. “The Coca-Cola Foundation’s contribution supports the global Red Cross and Red Crescent network’s efforts to slow the spread of this disease and alleviate suffering that the pandemic will cause. We are deeply grateful for their generous support during this challenging time.”
Fans will be able to join the livestreams on #BeApp, which can be downloaded for free on iOS or Android devices, as well as on Coca-Cola YouTube and Facebook.
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