A tweet posted by Argentina’s government office for human rights has been mocked online.
The tweet reads: “Whatever your orientation, we’re all part of the sexual diversity.#MakingVisible.”
It is followed by a picture with the motto: “Heterosexuality is part of sexual diversity.”
Many readers reacted with incredulity and asked if the official government account had been hacked. Others posted memes of people rolling their eyes.
Most pointed out that a campaign to make people more visible is usually aimed at minorities and not those who are in the majority.
LGBT rights groups have been critical of President Mauricio Macri and his centre-right administration.
They say that both same-sex marriage and groundbreaking legislation which allowed for gender to be legally changed without having undergone reassignment surgery were passed under former President Cristina Fernández de Kirchner and that little has moved since Mr Macri took power.
President Fernández was praised after same-sex marriage became legal during her time in office
Killings of transgender activists in recent years have shone a spotlight on the violence LGBT people still face.
The tweet comes a week after President Macri held a public meeting with an all-female “extended cabinet” in an effort to boost his feminist credentials.
At the meeting he said: “Thanks to politics, I discovered the potential of women.”
He also described women as “very different and so strong”.
Earlier this month, the government said that it would would consider holding a referendum on legalising abortion.