The beauty in the atmosphere was palpable as women entrepreneurs in the make-up industry came in their droves to showcase their latest products and services at the second Make-up Beauty Fair.
Held at the Harbour Point hall, Victoria Island in Lagos, the fair created an informal way of buyers networking with the brands they love. Local brands in Make-up beauty sector like Zaron Cosmetics, House of Tara, Ibis, Kuddy Cosmetics, Allure showcase their products along with the foreign brands even as celebrity photographer, Kelechi Amadi-Obi was on stand to beautify the event in classy photography.
Managing Director of Beauty Souk sponsor, Mr Uzoma Dozie was at the two-day event to mingle with participants at the fair.
Ibis Ibiwunmi-Akinola, consultant and CEO of Ibis was elated that Diamond Bank was once again sponsoring the fair which had the number of make-up entrepreneurs doubled this year. “Indeed the Make-up beauty industry is expanding and with the able support of Diamond Bank we just have to go higher. You can sew here that the entrepreneurs are busy attending to the people and the hall is not yet filled yet as those that attended weddings are not year. This is to show that there is no recession in beauty as every woman both old and young wants to look beautiful. I am 60 and have 3 grown up children, two of them in their 20s and we all love to look good. I use natural Shea butter and coconut oil on my face, ” says Mrs Akinola.
Caroline Oghuma, Corporate Communication manager of Diamond Bank stated that the bank stood for the support of SMEs and women hence the need to support this initiative conceived by Yewande Zaccheus of Eventful, . “Last year not even the flood that visited the island could stop people from coming as we have 40 exhibitionists who are entrepreneurs in the make-up beauty sector. This year we have over 80 SMEs and we are happy about the success. Aside financial services, we give information on how to grow their brand,” she said.
Among celebs that came are ‘Royal Hibiscus’ lead actress, Zainab Balogun, Adesuwa Oyenokwe of Today’s Woman to name a few.