By OLAJIDE FABAMISE, Lagos
Following the successful launch of its mobile phones into the Nigerian market, Fero Mobile has embarked on a nationwide activation campaign to showcase the full range of its affordable devices to consumers. The brand will be visiting ICT markets, shopping complexes and tertiary institutions across the South-West, South-East and South-South parts of the country in the month-long road show.
Speaking during the activation at the May Day worker’s rally in Lagos, the Marketing Manager, Fero Mobile, Mr. Ratnesh Prasad, said: “Fero phones are designed for Nigerians, we have packed great features into very affordable products and we’ve ensured that there is an excellent product for everyone irrespective of their class.
“ Our devices deliver great value compared to the major mobile phone brands and we are happy to announce that FERO phones are available in all parts of Nigeria and have been well accepted by the consumers.”
“We decided to support the May Day workers’ rally because Fero has devices that will support their efficiency and productivity. We all know that Nigeria is just coming out of a challenging period thus workers have to spend wisely by investing in products that give them extra value in terms of productivity and durability and this is why we’re bringing the Fero range to workers. It will definitely surpass their expectations,” he added.
The Fero activation campaign kicked off in Lagos last week with road shows and product demonstrations at the Ikeja Computer Village. It will continue around major markets and malls in Lagos and Ogun States before going nationwide in the coming weeks.