FIFA is joining forces with the African Union, World Health Organization (WHO) and the Confederation of African Football (CAF) to jointly address the issue of domestic violence across the African continent.
The initiative is designed to support women and children who are victims of domestic violence, particularly as stay-at-home measures in response to COVID-19 pandemic.
However, a number of African football stars are supporting the campaign via video awareness messages distributed on social and traditional media.
The African Union-FIFA-CAF memorandum of understanding, which was concluded in February 2019, covers joint campaigns on topics of mutual interest and the promotion of gender equality.
Other areas of collaboration include education through football, sports integrity and safety and security at football matches.
“I am glad that today, we can launch this campaign on the important topic of domestic violence, which is significantly exacerbated by COVID-19 lockdown conditions and movement restrictions with our partners, the African Union, WHO and CAF,” said FIFA president Gianni Infantino.
“It is our duty to leverage the immense popularity of football in Africa to raise awareness on this societal challenge, with a very clear message that violence has no place in homes, just as it has no place in football.”
H.E. Amira Elfadil, AU Commissioner for Social Affairs emphasised that, “The AU commission is resolute and committed to the protection of women and girls. We recognise and align ourselves with FIFA, CAF, World Health Organization (WHO) and other stakeholders on their efforts aimed at preventing abuse and domestic-based violence through collaborative programming.”
“Violence against women is a major threat to women’s health and that of their children,” said Dr Tedros Adhanom Ghebreyesus, WHO director-general. “It is also a grave violation of human rights and it must end now. WHO is proud to stand with FIFA, AU and CAF to launch this campaign across Africa to bring attention to this critical issue”.