According to Google, a brand influencer is someone who discovers, understands, innovates and implements a brand. Segmenting and engaging the brand’s audience – employees; stakeholders; partners; suppliers and customers. Influencers can awaken to their full potential through many different avenues. And this is a tool a technological platform known as Glover has deployed to full effect in its campaign obligations to a rousing acclaim.
The Glover brand launched its operation with unveiling of a wave of brand influencers, an uncommon expedition in the financial technology terrain but Glover needed to make a big noise with its entry and it did it with a big bang, announcing a long list of influencers which include many Instagram sensations and content creators.
But the influencers are segmented into different categories given the brief they are being given or expected to run in their contracts. According to the management, there are macro and micro classes of influencers.
In the Macro class are Big Brother Naija duo; Nengi and CeeC. Two beauty sensations in the persons of Diiadem and Berbiedoll also make this class. Comedian and content creator, Josh2Funny also made the cut.
In the Micro class are Instagram stars which include Tohanie, Demilade, Chisom_e, B3loved, JustJeremy, Elona and Desire Osiri.
“The brief is always tailored to each influencer and the platforms where they have more impact. But most of the deliverables hover around; Scheduled monthly videos, Scheduled monthly page posts, Scheduled monthly stories post, and Scheduled monthly Instalive sessions,” the company says.
The company further states that the influencers are also to mirror and embody the ideals of the Glover brand which is encapsulated in their P.E.O.P.L.E acronym where they have “People-first” as the first value
The Glover ideals which span across team members and end-users are strongly centred on people, being the first and foundation value, followed by efficiency, openness, passion, loyalty and empathy.
“This is in acknowledgment of the need for a brave new world where the focus is placed on aligning the sum of all parts of the digital experience with the ever-growing diversified human needs,” the company explains.
The Glover brand was launched on Friday, 19th of March, 2021, with a campaign #ActivatetheXchange, with the use of nano influencers to boost visibility and awareness.
According to the Brand Manager for Glover, Humphrey Ogbodo, “The selection of these celebrities connects to the upbeat lifestyle of our customers, and we hope to use that to engage everyone in more exciting ways.”