BY TAOFEEK LAWAL, Abuja
Opera is kicking off a partnership with Victor Moses, Chelsea starter and Nigerian national team star player. Moses will be the brand ambassador of Opera Mini, the most popular browser in Africa. Moses will be featured in the new Opera Mini TV commercial as well as a range of collaborative projects extending throughout 2018.
“Football is one of the most popular types of content consumed by Opera Mini users throughout Africa. Victor Moses is a perfect match for Opera, being not only a high performer, but also a great role model and natural ambassador of his home country Nigeria,” says Jørgen Arnesen, Global head of marketing and distribution at Opera.
This coincides with Opera’s recent announcement to invest $100 million USD (N30 billion) in Africa over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria.
Nigeria is home to the second largest population of Opera Mini users. Search, social networking and sport are the most popular content consumed by Opera Mini users in the country. One fourth of them check out live scores and sports news when browsing. This number is relatively higher than the ones in other African countries.
In his response, Victor Moses said, “I am proud to be in partnership with Opera and I am looking forward to working together. The Opera team has taken me through their plans and vision for the brand in the Nigerian market and it’s made me incredibly excited about the future. I’m delighted to be a part of such a groundbreaking campaign.”
Opera recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser. Already airing in South Africa and Kenya, there will be a special version for Nigeria. Victor Moses will be challenging his on-field speed against Opera Mini’s.